Question 1

How to create automatic shipping flows

Accepted Answer

In this article, we'll show you how to create an automated email marketing campaign flow using the Icomm platform. With simple steps, you can create compelling content and schedule personalized responses for your campaigns.

Create Pieces and Configure Buttons

The first step to creating a successful automated email campaign flow is to design the content of your emails. You can use the Icomm editor, which offers an intuitive and easy-to-use interface for creating attractive and effective emails. You can choose the option to load HTML if you want to add your own designs to tailor them to your brand. It's also important at this point to create buttons that will generate automatic response actions.

| Check the step-by-step guide for performing this procedure before configuring the automated sending flow: Pre-actions for Automated Sending.

Once the pieces are loaded and the buttons are configured, proceed to set up the automated sending flow.

Create a New Automated Sending Flow

Once you have designed your content, it's time to set up the automated sending flow in Icomm. From the Automate module, you can create a New Flow for automated sending and configure the triggers that will activate automatic responses. You can select events such as subscription, opening an email, or making a purchase to trigger specific responses.

After configuring the triggers, choose the type of automatic response you want to send

Question 2

What is the difference between CTR and CTOR?

Accepted Answer

Two of the key metrics that are commonly used to measure the performance of an email marketing campaign are click through rate (CTR) and click through rate (CTOR). While they may look similar, each offers valuable insight into subscriber behavior and can help you optimize your marketing strategies.

Difference between CTR and CTOR.

CTR, or click-through rate, is a metric that tells you the proportion of recipients who clicked on one or more links within your email, out of the total number of emails actually delivered. The formula for calculating CTR is quite simple: divide the number of clicks by the number of emails delivered and multiply by 100 to get a percentage.

The CTR is an important indicator to evaluate the level of interaction and commitment of your subscribers with your emails. A high click-through rate generally indicates that your posts are relevant and engaging to your audience. On the other hand, a low CTR may indicate that your emails are not capturing the attention of your subscribers or that the content is not interesting to them.

CTOR, or click-through rate on unique views. This metric goes a step further and focuses on the number of clicks made by recipients relative to unique views of the email. In other words, CTOR shows you what percentage of the people who actually viewed your email interacted with it by clicking on the links.

To calculate CTOR, divide the number of clicks by unique views and then multiply by 100 to get a percentage. Un

Question 3

How to negativize profiles

Accepted Answer

This function is very useful to carry out audience segmentation and prevent your shipments from entering the spam folder or being bounced by the delivery service.

Step by Step

To make a database negative, perform the following steps on the platform when configuring a new shipment

In the Profiles and Audience tab:

Select the database (Regular Profile) to which you want to send.

Select a Virtual Profile that contains the contacts you want to exclude from sending.

Use the Add (+) or Subtract (-) tool to add or exclude contacts in the shipment

Select the Subtract (-) option to make the selected virtual profile negative

In this way, the contacts that belong to the selected virtual base will be excluded.

Question 4

Automatic Database Import Guide via SFTP

Accepted Answer

The process aims to automatically synchronize contacts from external platforms through the exchange of files in an FTP/SFTP repository. This allows for the easy and fast incorporation and/or massive updating of contacts. This functionality can create new profiles automatically and without prior definition, and then synchronize them, or it can perform this activity on an existing profile.

Requirements:

The file must follow the following nomenclature PROFILENAME_[UNIQUEID].[csv|txt]
The first line of the file should contain the column names
Define if the file should be imported with the ADD, OVERWRITE, or ADD and UPDATE option
Define the import frequency
Inform Icomm of the option and frequency of the FTP/SFTP in question and the folder where the file(s) will be deposited

Process definition:

According to the defined import frequency, the process will search the FTP/SFTP for the configured file(s).
If a file is found for import, it will verify if there is already a profile with the PROFILENAME referred to in the csv or txt name. a. If there is no profile, it will create one with the field structure defined in the first line of the file b. If the profile exists, it will verify if all the columns referred to in the file are part of the profile. If any of the fields are missing, it will append them to the profile.
It will request the import of the file with the defined option.

Recommendations and Comments

It is not possible to generate an import proces

Question 5

Google Analytics 4: how to see billing by product

Accepted Answer

With Google Analytics 4 (GA 4) it is possible to obtain detailed information about the products purchased on the site and the billing generated through the icomm email marketing channel.

Access the Monetization menu
Select the option Ecommerce Purchase

This configuration will allow you to observe the conversions generated by each product disseminated through the email channel.

Identifies the conversions generated from the Icomm channel

Add a filter to see the source of the traffic

Select the option Add Filter
Choose the option First user source medium
Under Match Type, choose the Contains filter
In the Value/Value field, write "Icomm" to identify the transactions made through the campaigns created with the platform.

By following this procedure, you will be able to access the information on the conversions that generated the sales of a certain product, disseminated by the Icomm email marketing channel.

This dashboard provides two charts: the first shows Items Viewed by Item Name over time and the second shows a comparison between Items Viewed and Items Added to Cart by Item Name.

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Question 6

How to implement abandoned cart

Accepted Answer

An abandoned cart email is an automated email that is sent to those users who, for some reason, did not complete their purchase in an ecommerce.

Its objective is to get the customer to go back and finish the purchase that he left pending. It is usually made up of attractive titles and texts, images of the product that was pending purchase along with a button or call to action to resume the purchase process. It is also recommended to offer the customer some benefit if he completes the purchase that he left abandoned.

With Icomm you can design this type of message and automate abandoned cart campaigns to increase conversions on your site.

How to create an abandoned cart email

To create an abandoned cart campaign, it will first be necessary to define what type of newsletter you want to send to your contacts and perform an integration via API. Then, together with the Customer Success team, the pieces will be created and the sending of emails will be automated.

|| To carry out the integration via API, request the corresponding documentation from our Customer Success team: success@icommkt.com

Step by Step

1. What type of newsletter do you want to implement?

The first step will be to decide what type of newsletter you want to send to customers who abandon a purchase before completing it.

Generic This type of email will consist of a single image and a button or call to action to resume the pending purchase. That is, it will not show the details of the abandon

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