General recommendations

Base Management: Negativize Inactives and Super Inactives.

Carry out partitioned winbacks every 4 months.

Reward buyers to buy again.

Retrieve non-buyers/unseen.

Measure NPS "Share us your opinion" Using survey module

Send news through email marketing.

Generate leads through FB and then impact with automatic shipments.

Integrate via API the registration forms onsite then impact with automatic welcome email.

Generate shipping schedule.

Make TEST shipments, in this way any error can be stopped.

Make a detailed description of both the images that we add and the plain text.

Negativize buyers from the last days if you are going to offer new or greater discounts.

Generate new contacts through surveys or the HUB module.

Review the performance of shipments with low OR, shipments can be made by carriers, of those that have had fewer views.

Examples

Try these good practices recommended by the Icomm Customer Success team and improve the performance of your campaigns with the platform.

Negativize bases

Negativize inactive: in this way you can improve the opening rate and avoid the unsubscription of users who do not see your communications.
It also helps not to saturate the databases and take care of the reputation of the domain.



Consult our article: How to make profiles negative.

Negativize super inactive: it is a necessary practice to deactivate them from shipments and take care of the reputation of your domain



Consult this article How to create and use inactive and super inactive profiles.

Testing Configuration

It is always important to test the Newsletter before sending it. In this way you can avoid any error at the time of mass mailing.



Check our article: How to schedule shipments in Icomm for all the details.

Automate shipments to maintain active bases

Seeks to impact with Email marketing Automation campaigns

Automation of birthday campaigns

Recovery of abandoned carts

Email marketing actions for physical stores

First purchase automation

Welcome Automations

Cross-selling automations

See our article: How to create automatic shipping flows for more details.

Abandoned Carts

Recover the people who did not complete a purchase in the e-commerce.

Abandoned Cart Actions

Implement abandoned carts with an API integration from the e-commerce.

The triggering of the mail can be configured with a minimum of one hour from the abandonment and send daily reminders.

Types of abandoned carts:

Generics:

You can send only the url of the abandonment so that the customer can recover everything he left in the cart. Look at the following example:



Custom:

They can send the images, price, quantity of products that a user left in their cart. Look at the following example:

Create segments

Impact based on virtual profiles.

Search value segments by consumption habits

Winback Campaigns

So that your buyers return to buy in the store with a special discount. For example: "We miss you":

Define the channels according to the conversion funnel

Reward your buyers

Giving a benefit after your purchase can achieve recurrence in your physical or online stores.



Identify subscribers and activate their first purchase with an exclusive discount coupon.

Updated on: 01/29/2024