Best Practices for Web Notifications
We want to provide you with some recommendations that we believe are important when configuring the Push Notifications section:
When configuring the Opt-in, we suggest that you play with the value proposition that you will make in it, since you can write a title and the message that you want to get your users to decide to subscribe. For example: exclusive offers, discounts, new information, reminders about the product you offer, among others. Last but not least, you will be able to choose the color of the buttons. Try to match these with the colors of your site to match the design you want.
Regarding the link to Invite Subscribers, we suggest you send it through contact channels in which you have an armed subscriber base, for example, the Newsletter. In this you can write a value proposition for your users inviting them to subscribe and attach the link. In addition, you can send it massively so it will have more impact and reach. On the other hand, you can post it on your social networks, for example, through our Linkpage tool and place it on a button on it, inviting your users to subscribe and offering them some benefit in return.
Visit our article: How to set-up Opt in
As for Campaigns, we recommend sending a minimum of 2 per week, in order to keep the subscriber base active. The message you send in them is important, therefore it must be something strategic that in a few words interests the user to interact with the notification. For example: Limited time offers!, 2x1 on selected products, Don't miss our Happy Hour!, etc. In addition, we recommend the use of intelligent delivery, since through a machine learning process it manages to send the notification at the most appropriate time for each of your users.
Recommended: How to create and configure campaigns in HUB
If we talk about automatic notifications of Retargeting and User Recovery (Winback), you must take into account that you can control the time they are sent. For Retargeting we recommend that you schedule the first notification between 1-2 days at the most, since this will allow you to refresh the product that your client still has in mind. As for Winback, you can decide to choose between 10 and 20 days as a considerable time to recover your customers who have not visited the site for a long time. In the latter, you can choose the “Custom” mode and in the body of the notification message you can offer an exclusive discount for returning users, for example: “10% OFF coupon”.
Check our article on Web Notifications to know the functions of this Icomm tool.
Opt-in configuration
When configuring the Opt-in, we suggest that you play with the value proposition that you will make in it, since you can write a title and the message that you want to get your users to decide to subscribe. For example: exclusive offers, discounts, new information, reminders about the product you offer, among others. Last but not least, you will be able to choose the color of the buttons. Try to match these with the colors of your site to match the design you want.
Regarding the link to Invite Subscribers, we suggest you send it through contact channels in which you have an armed subscriber base, for example, the Newsletter. In this you can write a value proposition for your users inviting them to subscribe and attach the link. In addition, you can send it massively so it will have more impact and reach. On the other hand, you can post it on your social networks, for example, through our Linkpage tool and place it on a button on it, inviting your users to subscribe and offering them some benefit in return.
Visit our article: How to set-up Opt in
Campaign Configuration
As for Campaigns, we recommend sending a minimum of 2 per week, in order to keep the subscriber base active. The message you send in them is important, therefore it must be something strategic that in a few words interests the user to interact with the notification. For example: Limited time offers!, 2x1 on selected products, Don't miss our Happy Hour!, etc. In addition, we recommend the use of intelligent delivery, since through a machine learning process it manages to send the notification at the most appropriate time for each of your users.
Recommended: How to create and configure campaigns in HUB
Push notifications
If we talk about automatic notifications of Retargeting and User Recovery (Winback), you must take into account that you can control the time they are sent. For Retargeting we recommend that you schedule the first notification between 1-2 days at the most, since this will allow you to refresh the product that your client still has in mind. As for Winback, you can decide to choose between 10 and 20 days as a considerable time to recover your customers who have not visited the site for a long time. In the latter, you can choose the “Custom” mode and in the body of the notification message you can offer an exclusive discount for returning users, for example: “10% OFF coupon”.
Check our article on Web Notifications to know the functions of this Icomm tool.
Updated on: 07/31/2023
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