Bounce Rate: What is the expected percentage?
Bounce rate refers to the proportion of emails that are not successfully delivered to recipients. Understanding what the expected bounce rate is and how to keep it within acceptable limits is essential to ensure good practice and avoid hurting the sending domain.
Ideally, the bounce rate should not exceed 1%. A percentage greater than this value may indicate problems in your database, such as the presence of invalid or outdated email addresses, or the use of data acquired in an unreliable manner. To prevent this from happening, it is essential to work with quality databases and keep them updated.
It is important to note that there are different types of bounces that can occur when sending emails. These include hard bounces and soft bounces, each with their own characteristics and causes.
For more information about the different types of bounces and how to minimize them, you can consult our article on the subject: List of bounces
Now, another important date that it is advisable to calculate is the active percentage of a database. Active percentage refers to the proportion of contacts in your database that interact with your emails. To get this value, you must divide the total number of openers (people who have opened your emails) by the number of contacts who have received at least one mailing.
The formula to calculate the active percentage of a base would be the following:
Total number of openers / Number of contacts who received at least 1 shipment
This calculation will give you a clear measure of the percentage of active contacts in your database. In general, an expected result is considered to be between 40% and 60%. However, it is important to keep in mind that this range can vary depending on the sector, the audience and other factors specific to each category. Regularly monitoring this indicator will allow you to assess the health and compromise of your database, and take corrective action if necessary.
Remember that maintaining a low bounce rate and a solid active percentage in your database is essential for the good performance of your email marketing campaigns. By working with a healthy database, keeping it up-to-date, and segmenting your mailings properly, you'll be well on your way to achieving greater delivery of your messages and maximizing the effectiveness of your email marketing strategies.
Expected bounce rate
Ideally, the bounce rate should not exceed 1%. A percentage greater than this value may indicate problems in your database, such as the presence of invalid or outdated email addresses, or the use of data acquired in an unreliable manner. To prevent this from happening, it is essential to work with quality databases and keep them updated.
It is important to note that there are different types of bounces that can occur when sending emails. These include hard bounces and soft bounces, each with their own characteristics and causes.
For more information about the different types of bounces and how to minimize them, you can consult our article on the subject: List of bounces
How to calculate the active percentage of a base
Now, another important date that it is advisable to calculate is the active percentage of a database. Active percentage refers to the proportion of contacts in your database that interact with your emails. To get this value, you must divide the total number of openers (people who have opened your emails) by the number of contacts who have received at least one mailing.
The formula to calculate the active percentage of a base would be the following:
Total number of openers / Number of contacts who received at least 1 shipment
This calculation will give you a clear measure of the percentage of active contacts in your database. In general, an expected result is considered to be between 40% and 60%. However, it is important to keep in mind that this range can vary depending on the sector, the audience and other factors specific to each category. Regularly monitoring this indicator will allow you to assess the health and compromise of your database, and take corrective action if necessary.
Remember that maintaining a low bounce rate and a solid active percentage in your database is essential for the good performance of your email marketing campaigns. By working with a healthy database, keeping it up-to-date, and segmenting your mailings properly, you'll be well on your way to achieving greater delivery of your messages and maximizing the effectiveness of your email marketing strategies.
Updated on: 04/26/2024
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