Ecommerce element in the editor: what is it for?
The Ecommerce element is a powerful tool available in the Icomm editor. This element is specifically designed for those users who have integrated their online store with VTEX.
The Ecommerce element allows you to import product data directly from your online store in VTEX and use it within your newsletters. This means you can include relevant information about your products, such as name, brand, prices, and links, without having to manually copy and paste every detail. This integration greatly facilitates the creation of email marketing campaigns, especially if you have a wide range of products in your online store.
To access the information of the products of your VTEX store, this element uses the following labels (Tags) in the newsletter editor:
/PN/: Product
/BR/: Brand
/LP/: List Price
/NDP/: Price without discount
/P/: Price
/PL/: Link to product detail
/CL/: Link to add to cart
These tags allow you to customize your newsletters with specific details of the products you want to promote. You can insert these tags anywhere in your newsletter content to display relevant information about your products.
It is important to take into account that the prices displayed by the VTEX Element are not automatically updated in your newsletters once they have been created. If the price of a product changes after you have approved your newsletter, you must create a new version of it. However, there is a way around this problem and make updating prices easier.
You can create your newsletter with products imported from VTEX a few days before its production delivery and leave it in draft mode. This will allow you to make changes and updates before approving and submitting the final piece. To apply the price changes from the newsletter editor, you simply have to click on the "Refresh" option, as shown in the following image:
Once you've made the necessary changes, you'll be able to approve your newsletter and run tests to make sure everything looks and works as expected.
Integration with VTEX and Product Tags
The Ecommerce element allows you to import product data directly from your online store in VTEX and use it within your newsletters. This means you can include relevant information about your products, such as name, brand, prices, and links, without having to manually copy and paste every detail. This integration greatly facilitates the creation of email marketing campaigns, especially if you have a wide range of products in your online store.
To access the information of the products of your VTEX store, this element uses the following labels (Tags) in the newsletter editor:
/PN/: Product
/BR/: Brand
/LP/: List Price
/NDP/: Price without discount
/P/: Price
/PL/: Link to product detail
/CL/: Link to add to cart
These tags allow you to customize your newsletters with specific details of the products you want to promote. You can insert these tags anywhere in your newsletter content to display relevant information about your products.
Update prices in newsletters
It is important to take into account that the prices displayed by the VTEX Element are not automatically updated in your newsletters once they have been created. If the price of a product changes after you have approved your newsletter, you must create a new version of it. However, there is a way around this problem and make updating prices easier.
You can create your newsletter with products imported from VTEX a few days before its production delivery and leave it in draft mode. This will allow you to make changes and updates before approving and submitting the final piece. To apply the price changes from the newsletter editor, you simply have to click on the "Refresh" option, as shown in the following image:
Once you've made the necessary changes, you'll be able to approve your newsletter and run tests to make sure everything looks and works as expected.
Updated on: 08/09/2023
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