Frequency Control vs. Engagement Control in Icomm: Keys and Differences
In the world of email marketing, it is crucial to implement effective strategies to optimize campaign performance and avoid unwanted practices, such as spam. Icomm offers two key functionalities: sending frequency control and commitment control. Both tools have different but complementary objectives, and understanding their characteristics and differences is essential for a successful email marketing strategy.
Sending frequency control is a feature that allows you to control the number of emails sent to contacts in a given period of time. This feature is essential to avoid sending excessive emails, which could generate spam and, consequently, bounces from the email provider.
By enabling send rate control in Icomm, users can set daily or monthly limits for the number of emails sent to recipients. This guarantees that shipments are moderate and timely, avoiding saturating contacts' mailboxes and improving the effectiveness of email marketing campaigns.
In addition, controlling sending frequency allows you to prioritize the most relevant campaigns and manage marketing strategies such as cross-selling or encouraging conversions on the website. By limiting sends, you ensure that contacts receive valuable and relevant information at the right time.
Consult How to use the Delivery Frequency Control
On the other hand, commitment control is a functionality that allows contacts to be negativized based on the level of interaction (engagement) that users have had with the shipments. This tool evaluates whether contacts have interacted with emails sent in specific campaigns within a defined time period. Contacts who do not show interaction (for example, they have not opened or clicked on the emails) will be considered "unengaged" and therefore negativized.
Engagement monitoring can be useful in various cases and automations, such as re-engagement campaigns, periodic cleaning of contact lists, and shipping optimization. By negativizing unengaged contacts, you can optimize the reach of your campaigns, ensuring that your mailings are directed to the most engaged and receptive audiences.
Consultation: How it works and when to use Engagement Control in Icomm
Although both features are related to shipping and contact management, there are key differences between Delivery Frequency Control and Engagement Control:
Approach: Frequency control focuses on limiting the number of emails sent in a given period of time, while engagement control focuses on evaluating and negativizing contacts who have not interacted with shipments.
Primary objective: The main objective of sending frequency control is to prevent spam and improve the effectiveness of campaigns, while engagement control is used to identify and manage unengaged contacts.
Criteria: Sending frequency control is based on time limits and number of emails sent, while commitment control is based on the interaction of contacts with shipments.
Impact: Send rate control affects all contacts evenly, while engagement control affects only unengaged contacts.
Both sending frequency control and engagement control are valuable tools in Icomm's email marketing arsenal. By understanding the features and differences of these functionalities, marketers can implement effective strategies and optimize the performance of their email marketing campaigns.
Delivery Frequency Control
Sending frequency control is a feature that allows you to control the number of emails sent to contacts in a given period of time. This feature is essential to avoid sending excessive emails, which could generate spam and, consequently, bounces from the email provider.
By enabling send rate control in Icomm, users can set daily or monthly limits for the number of emails sent to recipients. This guarantees that shipments are moderate and timely, avoiding saturating contacts' mailboxes and improving the effectiveness of email marketing campaigns.
In addition, controlling sending frequency allows you to prioritize the most relevant campaigns and manage marketing strategies such as cross-selling or encouraging conversions on the website. By limiting sends, you ensure that contacts receive valuable and relevant information at the right time.
Consult How to use the Delivery Frequency Control
Engagement Control
On the other hand, commitment control is a functionality that allows contacts to be negativized based on the level of interaction (engagement) that users have had with the shipments. This tool evaluates whether contacts have interacted with emails sent in specific campaigns within a defined time period. Contacts who do not show interaction (for example, they have not opened or clicked on the emails) will be considered "unengaged" and therefore negativized.
Engagement monitoring can be useful in various cases and automations, such as re-engagement campaigns, periodic cleaning of contact lists, and shipping optimization. By negativizing unengaged contacts, you can optimize the reach of your campaigns, ensuring that your mailings are directed to the most engaged and receptive audiences.
Consultation: How it works and when to use Engagement Control in Icomm
Key Differences
Although both features are related to shipping and contact management, there are key differences between Delivery Frequency Control and Engagement Control:
Approach: Frequency control focuses on limiting the number of emails sent in a given period of time, while engagement control focuses on evaluating and negativizing contacts who have not interacted with shipments.
Primary objective: The main objective of sending frequency control is to prevent spam and improve the effectiveness of campaigns, while engagement control is used to identify and manage unengaged contacts.
Criteria: Sending frequency control is based on time limits and number of emails sent, while commitment control is based on the interaction of contacts with shipments.
Impact: Send rate control affects all contacts evenly, while engagement control affects only unengaged contacts.
Both sending frequency control and engagement control are valuable tools in Icomm's email marketing arsenal. By understanding the features and differences of these functionalities, marketers can implement effective strategies and optimize the performance of their email marketing campaigns.
Updated on: 04/29/2024
Thank you!