Articles on: FAQs

Good practices for the "Most Popular" showcase

The "Most Popular" showcase is a valuable tool for your site visitors, as it allows them to easily identify the most popular products desired by other customers, which can positively influence their purchasing decisions. Here are some good practices for configuring and maximizing the impact of this functionality on the Icomm platform:

1. Activate and customize the "Most Popular" widget


The first step to getting the most out of this widget is to enable it in your site settings. Once active, customize its appearance and the text that will appear on it. Use a striking name that reflects the essence of your brand and products. You can try different options like "Most Wished For," "Best Sellers," or something more specific like "Most Requested Products by Our Customers."

2. Consider design and color


It is essential that the design and color of the widget are consistent with the visual style of your website. Make sure the widget stands out without clashing with the background. Opt for contrasting colors to make the widget easily visible and attractive to users. Also, use a clear and legible font to ensure that the information presented is easily understandable.

4. Strategic location


Placing the "Most Popular" widget prominently and visible on all pages of your site is a great way to ensure users see it. You can place it on the home page, in the sidebar, or even at the top of every page. This strategic placement will constantly remind your visitors which products are trending and can influence their purchasing decisions.

Find out how to configure the showcase in the following article: How to activate the Most Popular showcase in HUB

Updated on: 08/09/2023

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