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# Good practices for the Notifications HUB

# Notification Hub Best Practices

The Notification Hub in Icomm allows you to communicate effectively with your users and customers. To make the most of its features, we have compiled some best practices to help you enhance your strategies and maximize the results of your campaigns. Here are our recommendations:

### Always keep automatic Push notifications enabled

One key aspect is to ensure that automatic push notifications for [Retargeting](/en-us/article/how-to-activate-retargeting-notification-in-hub-ev6asu/) and [Winback](/en-us/article/how-to-activate-winback-in-hub-13m8dmr/) are always active. This ensures that your users receive important and timely notifications, which can increase retention and engagement.

### Provide discount codes in Winback automatic campaigns

When sending Winback automatic campaigns, consider including discount codes. These incentives can motivate inactive users to re-engage with your brand and make purchases, contributing to customer recovery.

### Regularly send manual campaigns

Ideally, you should send at least three manual campaigns per week. This keeps your users engaged and gives you the opportunity to promote relevant content, products, or events at strategic times.

### Segment your campaigns based on your subscribers

Segmentation is crucial for sending personalized and relevant messages. Depending on the number of subscribers you have, consider creating campaign segments. This allows you to target specific groups of users with content tailored to their interests and behaviors.

### Configure History, Items Popular, and Recommendation sections in the Carousel

For an optimal user experience, ensure you configure the [History](/en-us/article/browsing-history-carousel-in-notifications-hub-pt9ir/), [Popular Items](/en-us/article/popular-items-carousel-in-notification-hub-qrfxwq/), and [Recommendation](/en-us/article/recommendation-carousel-in-notifications-hub-fu2068/) functions in the on-site Carousel module. This facilitates your users' navigation and encourages them to explore more content, potentially increasing the time they spend on your platform.

### Use discount codes in Exit Popups

When a user is about to leave your site, consider displaying an [Exit Popup](/en-us/article/how-to-activate-exit-popups-in-hub-8mr0e8/) with a discount code. This strategy can retain the user and turn a potential exit into a conversion.

### Leverage the Banner to communicate events and discounts

The [Banner](/en-us/article/how-to-create-banners-in-hub-5smym6/) is a prominent space on your platform. Use it to communicate special events, promotions, and discounts. Keep the information updated to effectively capture the attention of your users.

### Implement Linkpage on your Social Media

Ensure to use [Linkpage](/en-us/article/how-to-create-linkpage-in-hub-lxuhdx/) and link it across all your social media channels. Configure it properly so that the buttons guide users to areas of interest, such as relevant sections of your platform, discounts, your website, physical store locations, WhatsApp contact information, and other valuable resources.

By following these best practices, you can make the most of the Notification Hub features and enhance the effectiveness of your strategies. Feel free to contact our support team if you need additional assistance or have specific questions about implementing these recommendations.