> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.icommkt.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Google Analytics 4: how to see billing by product

With Google Analytics 4 (GA 4) it is possible to obtain detailed information about the products purchased on the site and the billing generated through the icomm email marketing channel.

1. Access the **Monetization** menu

2. Select the option **Ecommerce Purchase**

This configuration will allow you to observe the conversions generated by each product disseminated through the email channel.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/facturacion-por-producto-ingle_11j7cbt.jpg)

###### Identifies the conversions generated from the Icomm channel

3. Add a filter to see the source of the traffic

* Select the option **Add Filter**
* Choose the option **First user source medium**
* Under **Match Type**, choose the **Contains** filter
* In the **Value/Value** field, write "Icomm" to identify the transactions made through the campaigns created with the platform.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/facturacion-por-producto-ingle_1lp3zhg.jpg)
    
By following this procedure, you will be able to access the information on the conversions that generated the sales of a certain product, disseminated by the Icomm email marketing channel.

This dashboard provides two charts: the first shows **Items Viewed by Item Name over time** and the second shows a comparison between **Items Viewed and Items Added to Cart by Item Name**.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/facturacion-por-producto-ingle_apfsu5.jpg)

###### Customize scatter chart

You can customize the comparison indicators that make up the scatter chart. In this example, you can see a comparison between the items viewed/Items viewed and the Items added to the cart/Add to cart.

However, you need to have the necessary administrator permissions to access this option. Consult the following article in GA4: [**Management of access and data restriction**](https://support.google.com/analytics/answer/9305587?hl=es#zippy=%2Cgoogle-analytics)

### Product billing dashboard

In this dashboard, you will find a table detailing information on the conversions generated by the products purchased through the Icomm email marketing channel:

- **Items Viewed:** Indicates the number of times a product was viewed by users.
- **Items Add to Cart:** Shows how many times a product was added to the shopping cart.
- **Items Purchase:** Provides the number of times an item was purchased.
- **Items Revenue:** Reveals the total amount generated by the sales of each product.
    
![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/facturacion-por-producto-ingle_dc066x.jpg)

### Add filter by campaign

One more column can be added to the GA 4 dashboard from the **Button +** to see other available data. For example, adding the **Traffic source** filter and selecting the **First user campaign** option.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/facturacion-por-producto-ingle_lsoiid.jpg)

This will add a column that will show the data of the Icomm campaigns that generated the traffic until the purchase of the product.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/facturacion-por-producto-ingle_puzb2r.jpg)

||| It is important to note that each customer must ensure that they tag their products with UTM (Urchin Tracking Module) in order to effectively track purchases in Google Analytics 4.