Articles on: Icomm Main App

Google Analytics 4: How to see the conversions generated by Icomm

In GA 4 it is possible to track and analyze the conversions generated by Icomm's email marketing campaigns. Next, we explain the procedure to view the GA4 dashboard that will show you the conversions of the campaigns executed from our platform.

View the conversions generated by Icomm



From the main menu access the configuration of Acquisition

Select the option Traffic Acquisition

Filter the campaigns that contain the name of Icomm

In the search bar at the top of the dashboard, enter the name of Icomm and press enter. By doing so, the system will filter the data to show only the campaigns generated from the Icomm platform.



Add a filter to see the campaigns that generated the traffic

For specific information about the Icomm campaigns that drove user traffic to conversion, click the "+" Button and apply the Traffic source filter and the option First user campaigne**.



GA4 Dashboard Data



Once you have completed the steps above, the GA4 dashboard will display information about the conversions generated by Icomm email marketing campaigns.

Updated on: 03/04/2024

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