How does Retargeting work at Icomm?
Retargeting is a powerful strategy to re-engage users who have visited a website but have not made a purchase. In the case of the Icomm platform, a retargeting function has been implemented that allows users to send personalized notifications reminding them of those products in which they previously showed interest.
Retargeting at Icomm is based on detecting the products that a user has visited on your website. The platform uses criteria such as the product that the user has visited most frequently or the last product that the user has viewed before leaving the site. Based on this information, personalized notifications are automatically generated that include the image and title of the product visited. In addition, Icomm offers the possibility of configuring different titles and default texts to adapt the message to your needs.
Here is an example of what a retargeting notification generated by Icomm would look like:
One of the advantages of retargeting in Icomm is the possibility of configuring the automatic sending times of notifications. You can choose to send a notification after 1, 2, 3, 4, or 5 days after a customer viewed a product on your website. In addition, there is the option to send a reminder after 7 or 15 days from the first notification being sent. However, it's important to note that you can also choose not to send the reminder if you prefer.
In order for retargeting to work correctly on your website through the Icomm platform, it is necessary to ensure that each product listing includes the correct tags. In this case, the use of Open Graph Tags (OG Tags) is recommended to label the products. The minimum OG Tags required are:
These tags allow Icomm to accurately and effectively detect products and generate retargeting notifications.
Visit our article: How to activate retargeting notification on HUB
Retargeting at Icomm is based on detecting the products that a user has visited on your website. The platform uses criteria such as the product that the user has visited most frequently or the last product that the user has viewed before leaving the site. Based on this information, personalized notifications are automatically generated that include the image and title of the product visited. In addition, Icomm offers the possibility of configuring different titles and default texts to adapt the message to your needs.
Here is an example of what a retargeting notification generated by Icomm would look like:
One of the advantages of retargeting in Icomm is the possibility of configuring the automatic sending times of notifications. You can choose to send a notification after 1, 2, 3, 4, or 5 days after a customer viewed a product on your website. In addition, there is the option to send a reminder after 7 or 15 days from the first notification being sent. However, it's important to note that you can also choose not to send the reminder if you prefer.
In order for retargeting to work correctly on your website through the Icomm platform, it is necessary to ensure that each product listing includes the correct tags. In this case, the use of Open Graph Tags (OG Tags) is recommended to label the products. The minimum OG Tags required are:
<meta property="og:type" content="product" />
<meta property="og:title" content="Product Title" />
<meta property="og:image" content="Product Image URL" />
<meta property="og:price:amount" content="Product price" />These tags allow Icomm to accurately and effectively detect products and generate retargeting notifications.
Visit our article: How to activate retargeting notification on HUB
Updated on: 12/18/2023
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