How does Winback work?
User Recovery (also known as Winback) is a key functionality in the Icomm platform. Its main objective is to reactivate inactive users and achieve their return to the website. This automated tool sends notifications to those customers who have not visited your site for a certain period of time, and encourages them to interact with you again.
The operation of User Recovery is based on a simple but effective set of steps:
Identification of inactive users: The Icomm platform monitors the behavior of users and records the date and time of their last visit to the website.
Definition of time intervals: As a user of the platform, you can establish the time intervals in which you want to send the User Recovery notifications. For example, you can choose to have them sent after 10, 20, 30, or 45 days from the user's last visit. These intervals are customizable and tailored to the specific needs of your business.
Creating Custom Notifications: Icomm provides an intuitive interface that allows you to design custom messages with ease. You can use default templates or create your own messages, including things like usernames, exclusive offers, friendly messages, and emoticons.
Automated sending of notifications: After configuring the notifications and customizing the content, User Recovery is in charge of automatically sending messages to inactive users at the established times. This ensures that your customers receive the notification at the right time, which increases the chances that they will visit your website again.
Here is an example of what a User Recovery notification might look like:
This notification displays a friendly and engaging message to grab the inactive user's attention and encourage them to come back. The use of emoticons and a friendly tone helps create an emotional connection with the customer and increases the likelihood that they will interact with your website again.
Visit our articles: How to activate Winback in HUB
The operation of User Recovery is based on a simple but effective set of steps:
Identification of inactive users: The Icomm platform monitors the behavior of users and records the date and time of their last visit to the website.
Definition of time intervals: As a user of the platform, you can establish the time intervals in which you want to send the User Recovery notifications. For example, you can choose to have them sent after 10, 20, 30, or 45 days from the user's last visit. These intervals are customizable and tailored to the specific needs of your business.
Creating Custom Notifications: Icomm provides an intuitive interface that allows you to design custom messages with ease. You can use default templates or create your own messages, including things like usernames, exclusive offers, friendly messages, and emoticons.
Automated sending of notifications: After configuring the notifications and customizing the content, User Recovery is in charge of automatically sending messages to inactive users at the established times. This ensures that your customers receive the notification at the right time, which increases the chances that they will visit your website again.
Here is an example of what a User Recovery notification might look like:
This notification displays a friendly and engaging message to grab the inactive user's attention and encourage them to come back. The use of emoticons and a friendly tone helps create an emotional connection with the customer and increases the likelihood that they will interact with your website again.
Visit our articles: How to activate Winback in HUB
Updated on: 07/31/2023
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