How email delivery works in Gmail
Gmail's email deliverability is defined by a number of factors: IP reputation, domain reputation, content reputation, and link reputation.
If the reputation of any of the factors mentioned above is bad, the mail might be rejected and will not reach the destination.
However, the recipient's preferences also play a fundamental role when it comes to deliverability. As published by the specialized site Word to the wise, the combination of individual preferences and email reputation is what determines where each of the recipients will receive the email. Below is an image that defines this process.
Source: wordtothewise
That is why the interaction in email is a fundamental issue when defining the delivery thereof. While Gmail's goal is to deliver emails to recipients, recipients' individual preferences will determine how they receive those messages.
Sending to people who want to receive your mail improves overall inbox delivery. If most of your recipients want to receive your emails, chances are that if you send an email to someone new, they will want to receive it too.
That is why it is recommended to impact with the shipments those users who wish to receive your messages and who interact with them. If you're having problems with Gmail delivery, make sure you select the correct recipients.
The reputation of the email: if both the IP, the domain, the email and the link have a good reputation, Gmail will send your messages to the inbox. For example, if someone unsubscribed from one of your newsletters or marked them as spam, Gmail will put future messages in their spam folder. This will happen until the user shows again that they want to receive your emails.
Individual preferences: Some people prefer to receive all emails in their main inbox, while others prefer to receive newsletters in their promotions tab (or even none at all). Users can set these preferences in Gmai settings by clicking Settings > Accounts & Privacy on the Gmail home page. In the Inbox Type section, you can choose between Default (Primary), Promotions tab only, or None.
IP reputation is the reputation that an IP address has on the web. This is determined by the number of spam emails being sent from that IP address. If the email is rejected, no one will receive it.
Domain reputation is the reputation of a domain on the web. It is determined by the number of spam emails that are sent from that domain and if the email is rejected, no one will receive it.
Content reputation is the reputation of a piece of content on the web. It is determined by the number of spam emails that contain that content. If the email is rejected, no one will receive it. The best way to ensure that your messages reach the correct recipients is to maintain a high quality of your list and provide good customer service.
Link reputation is the reputation a link has on the web. It is determined by the number of spam emails that contain that link, as well as whether or not the email has been rejected. If the email is rejected, no one will receive it and your website will not be considered spam.
You have doubts? Consult our article on FAQs Domain in Icomm for more details on email deliverability.
If the reputation of any of the factors mentioned above is bad, the mail might be rejected and will not reach the destination.
However, the recipient's preferences also play a fundamental role when it comes to deliverability. As published by the specialized site Word to the wise, the combination of individual preferences and email reputation is what determines where each of the recipients will receive the email. Below is an image that defines this process.
Source: wordtothewise
That is why the interaction in email is a fundamental issue when defining the delivery thereof. While Gmail's goal is to deliver emails to recipients, recipients' individual preferences will determine how they receive those messages.
Sending to people who want to receive your mail improves overall inbox delivery. If most of your recipients want to receive your emails, chances are that if you send an email to someone new, they will want to receive it too.
That is why it is recommended to impact with the shipments those users who wish to receive your messages and who interact with them. If you're having problems with Gmail delivery, make sure you select the correct recipients.
Factors determining mail delivery
The reputation of the email: if both the IP, the domain, the email and the link have a good reputation, Gmail will send your messages to the inbox. For example, if someone unsubscribed from one of your newsletters or marked them as spam, Gmail will put future messages in their spam folder. This will happen until the user shows again that they want to receive your emails.
Individual preferences: Some people prefer to receive all emails in their main inbox, while others prefer to receive newsletters in their promotions tab (or even none at all). Users can set these preferences in Gmai settings by clicking Settings > Accounts & Privacy on the Gmail home page. In the Inbox Type section, you can choose between Default (Primary), Promotions tab only, or None.
What is IP reputation?
IP reputation is the reputation that an IP address has on the web. This is determined by the number of spam emails being sent from that IP address. If the email is rejected, no one will receive it.
What is domain reputation?
Domain reputation is the reputation of a domain on the web. It is determined by the number of spam emails that are sent from that domain and if the email is rejected, no one will receive it.
What is content reputation?
Content reputation is the reputation of a piece of content on the web. It is determined by the number of spam emails that contain that content. If the email is rejected, no one will receive it. The best way to ensure that your messages reach the correct recipients is to maintain a high quality of your list and provide good customer service.
What is link reputation?
Link reputation is the reputation a link has on the web. It is determined by the number of spam emails that contain that link, as well as whether or not the email has been rejected. If the email is rejected, no one will receive it and your website will not be considered spam.
You have doubts? Consult our article on FAQs Domain in Icomm for more details on email deliverability.
Updated on: 08/15/2023
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