How long does it take for a smart push to execute in the Notifications HUB?
The intelligent delivery of the Notifications Hub in Icomm allows you to determine the best delivery time for each notification. The smart shipping calculation is based on a combination of data and algorithms that take into account different factors.
First, the subscription schedule of each user is considered. If a subscriber has signed up at a certain time, they are likely to be more receptive to receiving and reading notifications at that time.
In addition, the performance of previous shipments is taken into account. The platform analyzes historical data on how subscribers have interacted with notifications in the past. This includes metrics like open rates, link clicks, and conversions. Based on these data, proprietary heuristics and algorithms are applied to try to determine the best possible time for delivery.
It is important to note that the smart delivery is processed at the beginning of the delivery, which means that it is only sent to the users in force at the time the programming was made. Any new subscribers who sign up after that date will not be considered for that specific shipment, even though delivery is postponed.
As for the maximum time it can take to complete the shipment, a limit of 24 hours after the programming is generally established. Within that period, the platform performs the necessary calculations to determine the best time and delivers notifications to subscribers. This timeframe allows you to take full advantage of the data and logic used to make informed decisions about the most appropriate time to ship.
First, the subscription schedule of each user is considered. If a subscriber has signed up at a certain time, they are likely to be more receptive to receiving and reading notifications at that time.
In addition, the performance of previous shipments is taken into account. The platform analyzes historical data on how subscribers have interacted with notifications in the past. This includes metrics like open rates, link clicks, and conversions. Based on these data, proprietary heuristics and algorithms are applied to try to determine the best possible time for delivery.
It is important to note that the smart delivery is processed at the beginning of the delivery, which means that it is only sent to the users in force at the time the programming was made. Any new subscribers who sign up after that date will not be considered for that specific shipment, even though delivery is postponed.
As for the maximum time it can take to complete the shipment, a limit of 24 hours after the programming is generally established. Within that period, the platform performs the necessary calculations to determine the best time and delivers notifications to subscribers. This timeframe allows you to take full advantage of the data and logic used to make informed decisions about the most appropriate time to ship.
Updated on: 07/31/2023
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