This function allows you to analyze the design of the Newsletter and in which sections the users make the most clicks. This information will help to make strategic decisions, such as adding a button with a clearer or more striking call to action, including the call to action directly in the main banner, etc.

STEP BY STEP

Enter the Live Results panel
Access the special menu with the blue arrow next to the settings
3.Select the Heatmap option



A new window will open with information on the interaction of users in the piece received:

Heatmap Information

This dashboard allows you to gather information based on the type of user interaction with the received communication. With this tool, you can find out which elements (buttons, links, images, etc.) in the newsletter users clicked on. It's worth noting that the heatmap reports all clicks made by the user on the piece.

Dashboard

In the dashboard, you can view a map of the piece with the percentage of clicks received by each of its components. You can also see a chart showing the percentage of clicks in different areas of the news.

Select the type of information you want to know:

Click
Lead
Acquisition



You can view data on Leads and Acquisition. In this case, the information corresponds to the source from which the Lead or Acquisition was generated. That is, if a user initiated the process from the newsletter until becoming a Lead or Acquisition.

Export Contacts

The heatmap also allows you to download contacts that clicked on the piece. This will enable more specific segmentations according to the campaign's objectives.

Export Selected Button

This option allows you to download contacts that clicked on a specific button.

Export all

This option allows you to download all contacts that clicked on the piece.

This information will be downloaded in CSV format. To create a new profile with this contact segment, you must import them into a new profile. Check our article How to Import Contacts in Icomm for more details.

Updated on: 12/01/2023