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# How to create Behavioral Audience in HUB


# Behavior

This option allows you to create segmentations based on the behavior of users on a website. The system only takes into account the users who made Opt-In to accept the sending of Web Notifications. For example: People who browsed the “Coats” category in the last seven days.


# STEP BY STEP

1. Enter the **Notification HUB** module
2. Select the **Web Push** tab
3. Select the **Behavioral Audience** option
4. Click on the **Create Audience** button

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/1_1oj4quj.jpg)

5. Write the name of the new behavior: it must refer to the target audience

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/2_16c9yxq.jpg)

6. Apply filters to create the behavior you want to target

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/3_1ax0y4s.jpg)

###### Complete the filters:

* Exclude or Include a behavior:

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/4_15wje35.jpg)

* Filter Type:
• Custom event: To future development.
• URL: URL of the segment/product.
• Page Title: Attribute that is used within the HTML.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/5_6zpykq.jpg)

* Select the type of operator: 
• Equals
• Contains 
• RegExp: if the search is through a regular expression.

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/6_aaaaj4.jpg)

* Value to filter: indicates a value to filter

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/7_4wpk68.jpg)

* In the last days: indicates the number of days that the segmentation should take into account

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/8_18appyj.jpg)

7. Click on the **Create** button

| You can add more behaviors from the + button

![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/9_1hc1zi9.jpg)

|| Once the behavior is created, no further action is required. It will be listed in the Campaigns tab

|| When a user no longer meets the determined rules (having browsed the coats category in the last seven days) he is left out of the established segmentation, and so on, with the number of segments that have been created.

| Sending a push can be intended for the entire subscriber base or addressed to one or several segments specifically. For example: Special notification to customers who browsed “Coats”, “40% OFF SELECTED COATS”, etc.