Campaign automation plays a fundamental role in reaching your audience in a personalized and efficient way. With the Icomm platform, you can take advantage of various features to improve interaction with your customers and enhance your objectives. Here's an overview of the most popular automated campaigns you can implement with Icomm:

Birthday Campaigns

Automated campaigns for birthday greetings are one of the most popular automations. The goal is to send a message to each of your contacts on their birthday. This occasion can be a good opportunity to offer a gift or some benefit that invites the user to make a purchase or interact with your brand.

Create your campaign with the following guide: How to automate birthday greetings

"We miss you" campaign

The "We miss you" campaign allows you to reconnect with customers who have made a purchase in the past but have been inactive for a while. With this automation, you can schedule automatic shipments that impact consumers X days after their last purchase, inviting them to buy again. Additionally, you can offer a discount coupon as an incentive to keep them coming back.

Create your campaign with the following guide: How to automate the We miss you campaign

Abandoned Carts Campaign

Recover lost sales with abandoned cart automation. You can create a generic or custom cart that shows the details of the products in the cart. It is recommended to show up to three products or make it generic to increase the probability of recovering these sales. Integration via API facilitates this strategy.

Create your campaign with the following guide: How to implement abandoned cart

Cross-Selling Campaign

Offer complementary products to those that a customer has purchased in their last purchase. Depending on the item or category they purchased, you can send them relevant product suggestions after N days. This strategy encourages additional purchases and increases shopping cart value.

Create your campaign with the following guide: How to create an automated Cross Selling campaign

Welcome Campaign

For those who register on your site or subscribe to the newsletter but have not yet made a purchase, the welcome campaign is essential. You can send them a discount coupon or other benefit to encourage their first purchase and officially welcome them to your community.

Create your campaign with the following guide: How to create an automated Welcome campaign

First Purchase Campaign

With this automation, you can schedule an automatic send that thanks customers for their first purchase and invites them to make a second. It's a great way to convert new customers into returning buyers.

Create your campaign with the following guide: How to create an automated First Purchase campaign

Other examples of automations

Campaign for Loyal Customers: When a customer has purchased X number of times, you can send them a special thank you or exclusive news from the brand. This strategy strengthens the relationship with your most committed consumers.

VIP Campaign: Identify your most valuable customers based on their spending history. If a customer spent more than $X on their last purchase or has an average ticket greater than $X, you can activate an automation that sends them a special thank you or a repurchase invitation.

Visit our article: How to configure automatic repeat shipments

Updated on: 04/16/2024