Is it possible to segment audiences by the geolocation captured by ICOMM?
The geolocation of the Results module makes it possible to identify from where the newsletters are being opened by the contacts. However, there is one important consideration in relation to Gmail users. Due to the way Gmail handles emails, all emails are opened on their servers, which makes the location for all Gmail users the same. This implies that Icomm does not have precise geolocation information to perform geographic location targeting on Gmail user cases.
Given this limitation, it is recommended to use the data available through Icomm's native integrations, such as data from e-commerce platforms. In case of having geolocation data obtained from other sources, it is possible to manually upload this information to the platform through integrations via SFTP.
It is important to note that most of the users registered in Icomm present geolocation in the United States. However, this is due to the location of Gmail's servers, which are in the United States. Gmail uses proxies to mask IP addresses, and it is these masked IP addresses that the platform analyzes to determine geographic origin. Therefore, it is important to understand that the displayed location does not necessarily reflect the actual IP origin of the users.
It is relevant to mention that this form of origin analysis based on IP addresses is also used by other tools, such as Google Analytics, to determine the origin of traffic.
We recommend: How mail delivery works in Gmail.
Given this limitation, it is recommended to use the data available through Icomm's native integrations, such as data from e-commerce platforms. In case of having geolocation data obtained from other sources, it is possible to manually upload this information to the platform through integrations via SFTP.
It is important to note that most of the users registered in Icomm present geolocation in the United States. However, this is due to the location of Gmail's servers, which are in the United States. Gmail uses proxies to mask IP addresses, and it is these masked IP addresses that the platform analyzes to determine geographic origin. Therefore, it is important to understand that the displayed location does not necessarily reflect the actual IP origin of the users.
It is relevant to mention that this form of origin analysis based on IP addresses is also used by other tools, such as Google Analytics, to determine the origin of traffic.
We recommend: How mail delivery works in Gmail.
Updated on: 08/10/2023
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