Live Results Dashboard Guide
The panel of the Results module offers a dashboard with the general statistics of all the shipments made. You can also know the data by campaign, start or end date and by each configuration.
Enter the Live Results panel
In this initial dasboard you can find the following general results information:
OPEN RATE: measures the total views over the total delivered (Views/Effective).
CTOR: measures the clicks among those sent (effective shipments).
BOUNCES RATE: measures shipments that did not reach their destination.
UNSUBSCRIBED: measures the contacts removed over the total number delivered.
In this general Results dashboard, the total metrics are not updated after applying the date filter in the platform. It's important to understand that total data for a campaign, such as open rates, CTR, bounces, and unsubscribe rates, is based on the entire campaign as a whole. If a date filter is applied, you will only see a portion of the campaign and therefore the total metrics will not update automatically.
However, if you filter by campaign, rather than just dates, the total metrics will update. This is because in this case you are seeing all the data for the campaign and not just a part of it.
In this list you can access the following detail:
SENT: total number of emails sent
REB (Bounces): total bounced emails
EFE (Effective): total number of emails received by recipients
REM (Removed): total contacts that unsubscribed
U. VIEWS (Unique Views): measures the total views over the total delivered (OR - Open Rate)
U. CLICK (Unique Clicks): measures clicks between unique views (CTOR)
LEAD (Lead): measures those contacts who enter the web through a newsletter and show purchase intention by clicking on "add to cart"
ADQ (Acquisitions): measures those contacts that enter the web through a newsletter and complete a purchase
It is possible to have access to more detailed data for each shipment. By clicking on the number of contacts Sent, Effective, Unique Views, Unique Clicks, etc., you can access the list of contacts that are within each classification.
Click on a number on the dashboard to enter a new window
Browse the results obtained in the shipment
Sent
Bounced
Effective
Viewed
Not Viewed
Removed
Clicked
Leads
Adquisitions
See How to activate Lead and Adq in our help center.
You will be able to observe statistics with absolute values or percentage values. From the Values menu, select the option that suits your need.
You can also look at Consolidated or No Consolidated data. Select the option you prefer from the dropdown menu as shown below:
Applies only for shipments with repetition or automation
In Consolidated, the number of unique openings is measured over the number of unique users to whom it was sent. No Consolidated measures the number of unique openings over the total number of shipments that were made.
Example
Ens a mailing addressed to 10,000 contacts, with repetition to NON-OPENERS. Suppose the first mailing was opened by 2,000 contacts.
The mailing addressed to NON-OPENERS would impact 8,000 contacts.
In this way, the Consolidated would be: 2000/10000. While the Unconsolidated would be: 2000/18000
You will be able to make comparisons between different shipping configurations to evaluate their results.
To do this, first select the settings you want to compare and then select the Compare Selected Configurations option. In this way, you will access a dashboard made up of a series of graphs that will show different data on the selected configurations.
You can select more than two configurations to perform result comparisons.
Access detailed information about your campaigns through advanced options by clicking the blue button. In the special menu that appears, you will find graphs related to Statistics, Processes, Geolocation, and Heatmap.
This section provides information on the evolution of delivery during the first hours and days.
Unique views by source.
Unique views by mobile device.
Unique views by email client.
Unique views by browser.
Unique views by provider.
Database distribution by provider.
The platform allows you to customize the statistics panel according to your preferences. You can rearrange the blocks by dragging them with the mouse and open new windows as needed.
In this section, you will find key statistics about the delivery process and its results.
This section presents percentages of openings, CTR, bounces, and unsubscribes accompanied by corresponding graphs. When reviewing these statistics, you will notice a series of arrows indicating whether the performance has decreased or grown compared to the previous delivery. The arrows provide a quick visual indication of the direction in which your campaign's performance is moving.
General campaign behavior with data on views and clicks according to the database, views/clicks per carrier, views/hour, clicks/hour, and absolute clicks - CTR.
The Performance section shows statistics for open rate, CTR, bounces, and unsubscribes according to profiles and carriers.
This window allows you to visualize the number of visits by country generated by the delivery.
This panel provides information on user interaction with the received communication, allowing you to better understand behavior patterns.
Select the type of information you want to know according to:
Click
Lead
Acquisition
How to see results of automated shipments
Create virtual profiles from Results
Download General Results
Click Heatmap
How to see dates and opening hours of an email
How to see results from Automation
Check our article on User Ranking.
Live Results Dashboard
Enter the Live Results panel
In this initial dasboard you can find the following general results information:
OPEN RATE: measures the total views over the total delivered (Views/Effective).
CTOR: measures the clicks among those sent (effective shipments).
BOUNCES RATE: measures shipments that did not reach their destination.
UNSUBSCRIBED: measures the contacts removed over the total number delivered.
In this general Results dashboard, the total metrics are not updated after applying the date filter in the platform. It's important to understand that total data for a campaign, such as open rates, CTR, bounces, and unsubscribe rates, is based on the entire campaign as a whole. If a date filter is applied, you will only see a portion of the campaign and therefore the total metrics will not update automatically.
However, if you filter by campaign, rather than just dates, the total metrics will update. This is because in this case you are seeing all the data for the campaign and not just a part of it.
Results by campaign
In this list you can access the following detail:
SENT: total number of emails sent
REB (Bounces): total bounced emails
EFE (Effective): total number of emails received by recipients
REM (Removed): total contacts that unsubscribed
U. VIEWS (Unique Views): measures the total views over the total delivered (OR - Open Rate)
U. CLICK (Unique Clicks): measures clicks between unique views (CTOR)
LEAD (Lead): measures those contacts who enter the web through a newsletter and show purchase intention by clicking on "add to cart"
ADQ (Acquisitions): measures those contacts that enter the web through a newsletter and complete a purchase
Detailed information per Sent Configuration
It is possible to have access to more detailed data for each shipment. By clicking on the number of contacts Sent, Effective, Unique Views, Unique Clicks, etc., you can access the list of contacts that are within each classification.
Click on a number on the dashboard to enter a new window
Browse the results obtained in the shipment
Sent
Bounced
Effective
Viewed
Not Viewed
Removed
Clicked
Leads
Adquisitions
See How to activate Lead and Adq in our help center.
Results Configuration
Values
You will be able to observe statistics with absolute values or percentage values. From the Values menu, select the option that suits your need.
Consolidated
You can also look at Consolidated or No Consolidated data. Select the option you prefer from the dropdown menu as shown below:
Difference between Consolidated / Unconsolidated
Applies only for shipments with repetition or automation
In Consolidated, the number of unique openings is measured over the number of unique users to whom it was sent. No Consolidated measures the number of unique openings over the total number of shipments that were made.
Example
Ens a mailing addressed to 10,000 contacts, with repetition to NON-OPENERS. Suppose the first mailing was opened by 2,000 contacts.
The mailing addressed to NON-OPENERS would impact 8,000 contacts.
In this way, the Consolidated would be: 2000/10000. While the Unconsolidated would be: 2000/18000
Comparisons
You will be able to make comparisons between different shipping configurations to evaluate their results.
To do this, first select the settings you want to compare and then select the Compare Selected Configurations option. In this way, you will access a dashboard made up of a series of graphs that will show different data on the selected configurations.
You can select more than two configurations to perform result comparisons.
Graphical Results
Access detailed information about your campaigns through advanced options by clicking the blue button. In the special menu that appears, you will find graphs related to Statistics, Processes, Geolocation, and Heatmap.
Statistics
This section provides information on the evolution of delivery during the first hours and days.
Unique views by source.
Unique views by mobile device.
Unique views by email client.
Unique views by browser.
Unique views by provider.
Database distribution by provider.
The platform allows you to customize the statistics panel according to your preferences. You can rearrange the blocks by dragging them with the mouse and open new windows as needed.
Processes
In this section, you will find key statistics about the delivery process and its results.
Ratios
This section presents percentages of openings, CTR, bounces, and unsubscribes accompanied by corresponding graphs. When reviewing these statistics, you will notice a series of arrows indicating whether the performance has decreased or grown compared to the previous delivery. The arrows provide a quick visual indication of the direction in which your campaign's performance is moving.
Campaign
General campaign behavior with data on views and clicks according to the database, views/clicks per carrier, views/hour, clicks/hour, and absolute clicks - CTR.
Performance
The Performance section shows statistics for open rate, CTR, bounces, and unsubscribes according to profiles and carriers.
Georeference
This window allows you to visualize the number of visits by country generated by the delivery.
Heatmap
This panel provides information on user interaction with the received communication, allowing you to better understand behavior patterns.
Select the type of information you want to know according to:
Click
Lead
Acquisition
Query about other functions of this module:
How to see results of automated shipments
Create virtual profiles from Results
Download General Results
Click Heatmap
How to see dates and opening hours of an email
How to see results from Automation
Check our article on User Ranking.
Updated on: 06/07/2024
Thank you!