Notifications HUB General Results Guide
The main panel of the Notifications Hub offers an overview of the results. In this article, learn about the KPIs that you will be able to monitor on the platform.
Access the Notifications HUB
- Enter the Notifications Hub module found in the main menu bar
Upon entering, look at the general panel of the Notifications Hub:
- To the left of this panel is a menu with five fields. These are each of the HUB sections: “Web Push”, “Surface Web”, “Showcases”, “Social Networks” and “Administration”.
- On the right side is a statistics screen. In this part you can see the following information:
Unique visitors in the last month
Total subscribers
Results and comparative graphs of campaigns
Results
On the home screen, the platform offers information and statistics on the campaigns carried out with the notifications HUB.
Results Web Push
Notifications Sent: These are the total number of push notifications sent.
Open rate: It is the percentage of impressions in relation to the push actually sent (sending - bounces).
CTR: It is the percentage of clicks in relation to the notifications sent.
CTOR: It is the percentage in relation to impressions (openings).
Win Back Results
Notifications Sent: These are the total number of push notifications sent.
Open rate: It is the percentage of impressions in relation to the push actually sent (sending - bounces).
CTR: It is the percentage of clicks in relation to the notifications sent.
Retargeting Results
Notifications Sent: These are the total number of push notifications sent.
Open rate: It is the percentage of impressions in relation to the push actually sent (sending - bounces).
b: It is the percentage of clicks in relation to the notifications sent.
Results Exit Popups
Impressions: Shows the number of times the Exit Popup is printed.
Clicks: Percentage of clicks in relation to impressions of the Exit Popup.
Results Banners
Impressions: Shows the number of times the Banner is printed.
Clicks: Percentage of clicks in relation to the impressions of the Banner.
Results Chat
Clicks: Number of clicks on the Chat bubble.
Link Page Results
Clicks: Number of clicks on LinkPage.
Updated on: 05/24/2023
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