Omnichannel Integration Guide
This service allows ICOMMKT to receive, import and process on a daily basis the transactions (and its customers) generated in POS, offline and online stores, obtaining more than 75 indicators that can be used in dynamic segmentation and automation processes. Through this integration, you will be able to interconnect ICOMM with any POS, physical Point of Sale, e-commerce or platform aimed at generating and managing transactions and customers.
Files via FTP/SFTP: Exchange of 4 daily files in an FTP/SFTP repository
Omnichannel API: RealTime data through our API.
This module presents the metrics corresponding to the sales processed and offers additional information in order to develop tactics and strategies for the campaigns.
This Dashboard seeks to give each of the customers access to information about customers and the purchases they made in their stores.
Check our article on Omnichannel Dashboard in our help center.
A profile within the platform with a record for each client that has been sent with an associated email, including a field for each attribute provided, and more than 75 additional indicators generated by ICOMM with all the transactional data consolidated and enriched. to allow later generation of advanced segmentations.
Some of the KPIs available after processing are:
ICOMMKT_First_Purchase_Date: Registered date of the first purchase
ICOMMKT_Last_Purchase_Date: Registered date of the last purchase
ICOMMKT_Days_Since_First_Purchase: Days elapsed since the first purchase
ICOMMKT_Days_Since_Last_Purchase: Days elapsed since the last purchase
ICOMMKT_Last_Purchase_Amount: Amount of the last purchase
ICOMMKT_Items_30_Days: Items purchased in the last 30 days
ICOMMKT_Items_60_Days: Items purchased in the last 60 days
ICOMMKT_Items_90_Days: Items purchased in the last 90 days
ICOMMKT_Items_180_Days: Items purchased in the last 180 days
ICOMMKT_Items_360_Days: Items purchased in the last 360 days
ICOMMKT_Total_Items: Total items purchased
ICOMMKT_Brands_30_Days: Brands purchased in the last 30 days
ICOMMKT_Brands_60_Days: Brands purchased in the last 60 days
ICOMMKT_Brands_90_Days: Brands purchased in the last 90 days
ICOMMKT_Brands_180_Days: Brands purchased in the last 180 days
ICOMMKT_Brands_360_Days: Brands purchased in the last 360 days
ICOMMKT_Total_Brands: Total brands purchased
ICOMMKT_Categories_30_Days: Categories purchased in the last 30 days
ICOMMKT_Categories_60_Days: Categories purchased in the last 60 days
ICOMMKT_Categories_90_Days: Categories purchased in the last 90 days
ICOMMKT_Categories_180_Days: Categories purchased in the last 180 days
ICOMMKT_Categories_360_Days: Categories purchased in the last 360 days
ICOMMKT_Total_Categories: Total categories purchased
ICOMMKT_Purchases_30_Days: Number of purchases in the last 30 days
ICOMMKT_Purchases_60_Days: Number of purchases in the last 60 days
ICOMMKT_Purchases_90_Days: Number of purchases in the last 90 days
ICOMMKT_Purchases_180_Days: Number of purchases in the last 180 days
ICOMMKT_Purchases_360_Days: Number of purchases in the last 360 days
ICOMMKT_Total_Purchases: Total number of purchases
ICOMMKT_Value_30_Days: Amount spent in the last 30 days
ICOMMKT_Value_60_Days: Amount spent in the last 60 days
ICOMMKT_Value_90_Days: Amount spent in the last 90 days
ICOMMKT_Value_180_Days: Amount spent in the last 180 days
ICOMMKT_Value_360_Days: Amount spent in the last 360 days
ICOMMKT_Total_Value: Total amount spent
ICOMMKT_Average_Value_30_Days: Average ticket value in the last 30 days
ICOMMKT_Average_Value_60_Days: Average ticket value in the last 60 days
ICOMMKT_Average_Value_90_Days: Average ticket value in the last 90 days
ICOMMKT_Average_Value_180_Days: Average ticket value in the last 180 days
ICOMMKT_Average_Value_360_Days: Average ticket value in the last 360 days
ICOMMKT_Total_Average_Value: Overall average ticket value
ICOMMKT_RFM_30_Days: RFM in the last 30 days
ICOMMKT_RFM_60_Days: RFM in the last 60 days
ICOMMKT_RFM_90_Days: RFM in the last 90 days
ICOMMKT_RFM_180_Days: RFM in the last 180 days
ICOMMKT_RFM_360_Days: RFM in the last 360 days
ICOMMKT_Total_RFM: Total RFM
ICOMMKT_Promo_Codes_30_Days: Redeemed promo codes in the last 30 days
ICOMMKT_Promo_Codes_60_Days: Redeemed promo codes in the last 60 days
ICOMMKT_Promo_Codes_90_Days: Redeemed promo codes in the last 90 days
ICOMMKT_Promo_Codes_180_Days: Redeemed promo codes in the last 180 days
ICOMMKT_Promo_Codes_360_Days: Redeemed promo codes in the last 360 days
ICOMMKT_Total_Promo_Codes: Total promo codes redeemed in their history
ICOMMKT_Stores_30_Days: Store codes where purchases were made in the last 30 days
ICOMMKT_Stores_60_Days: Store codes where purchases were made in the last 60 days
ICOMMKT_Stores_90_Days: Store codes where purchases were made in the last 90 days
ICOMMKT_Stores_180_Days: Store codes where purchases were made in the last 180 days
ICOMMKT_Stores_360_Days: Store codes where purchases were made in the last 360 days
ICOMMKT_Total_Stores: Store codes where purchases were made in their history
ICOMMKT_Last_Purchase_Payment_Methods: Payment methods used in the last purchase
ICOMMKT_Last_Purchase_Shipping_Methods: Shipping methods used in the last purchase
ICOMMKT_Last_Purchase_Items: Items purchased in the last purchase
ICOMMKT_Last_Purchase_Brands: Brands purchased in the last purchase
ICOMMKT_Last_Purchase_Categories: Categories purchased in the last purchase
ICOMMKT_Last_Purchase_Sellers: Seller codes in the last purchase
ICOMMKT_Last_Purchase_Stores: Store codes in the last purchase
ICOMMKT_Last_Purchase_Promo_Codes: Promo codes redeemed in the last purchase
RFM_Group
RFM_Segment
Learn more about RFM fields: What are the RFM_Group and RFM_Segment fields and what are they for?
I want to integrate through Files via FTP/SFTP: Omnichannel Integration Guide via FTP/SFTP Files
I want to integrate through the Omnichannel API: Omnichannel API Integration.
When requesting integration via API, you must inform your Customer Success executive of the initial date on which the data began to be sent.
You have doubts? Consult the FAQs on Omnichannel Integration in our help center.
How can I send this data?
Files via FTP/SFTP: Exchange of 4 daily files in an FTP/SFTP repository
Omnichannel API: RealTime data through our API.
What does ICOMM generate with the data it processes?
Realtime Dashboard
This module presents the metrics corresponding to the sales processed and offers additional information in order to develop tactics and strategies for the campaigns.
This Dashboard seeks to give each of the customers access to information about customers and the purchases they made in their stores.
Check our article on Omnichannel Dashboard in our help center.
Omnichannel profile
A profile within the platform with a record for each client that has been sent with an associated email, including a field for each attribute provided, and more than 75 additional indicators generated by ICOMM with all the transactional data consolidated and enriched. to allow later generation of advanced segmentations.
Some of the KPIs available after processing are:
ICOMMKT_First_Purchase_Date: Registered date of the first purchase
ICOMMKT_Last_Purchase_Date: Registered date of the last purchase
ICOMMKT_Days_Since_First_Purchase: Days elapsed since the first purchase
ICOMMKT_Days_Since_Last_Purchase: Days elapsed since the last purchase
ICOMMKT_Last_Purchase_Amount: Amount of the last purchase
ICOMMKT_Items_30_Days: Items purchased in the last 30 days
ICOMMKT_Items_60_Days: Items purchased in the last 60 days
ICOMMKT_Items_90_Days: Items purchased in the last 90 days
ICOMMKT_Items_180_Days: Items purchased in the last 180 days
ICOMMKT_Items_360_Days: Items purchased in the last 360 days
ICOMMKT_Total_Items: Total items purchased
ICOMMKT_Brands_30_Days: Brands purchased in the last 30 days
ICOMMKT_Brands_60_Days: Brands purchased in the last 60 days
ICOMMKT_Brands_90_Days: Brands purchased in the last 90 days
ICOMMKT_Brands_180_Days: Brands purchased in the last 180 days
ICOMMKT_Brands_360_Days: Brands purchased in the last 360 days
ICOMMKT_Total_Brands: Total brands purchased
ICOMMKT_Categories_30_Days: Categories purchased in the last 30 days
ICOMMKT_Categories_60_Days: Categories purchased in the last 60 days
ICOMMKT_Categories_90_Days: Categories purchased in the last 90 days
ICOMMKT_Categories_180_Days: Categories purchased in the last 180 days
ICOMMKT_Categories_360_Days: Categories purchased in the last 360 days
ICOMMKT_Total_Categories: Total categories purchased
ICOMMKT_Purchases_30_Days: Number of purchases in the last 30 days
ICOMMKT_Purchases_60_Days: Number of purchases in the last 60 days
ICOMMKT_Purchases_90_Days: Number of purchases in the last 90 days
ICOMMKT_Purchases_180_Days: Number of purchases in the last 180 days
ICOMMKT_Purchases_360_Days: Number of purchases in the last 360 days
ICOMMKT_Total_Purchases: Total number of purchases
ICOMMKT_Value_30_Days: Amount spent in the last 30 days
ICOMMKT_Value_60_Days: Amount spent in the last 60 days
ICOMMKT_Value_90_Days: Amount spent in the last 90 days
ICOMMKT_Value_180_Days: Amount spent in the last 180 days
ICOMMKT_Value_360_Days: Amount spent in the last 360 days
ICOMMKT_Total_Value: Total amount spent
ICOMMKT_Average_Value_30_Days: Average ticket value in the last 30 days
ICOMMKT_Average_Value_60_Days: Average ticket value in the last 60 days
ICOMMKT_Average_Value_90_Days: Average ticket value in the last 90 days
ICOMMKT_Average_Value_180_Days: Average ticket value in the last 180 days
ICOMMKT_Average_Value_360_Days: Average ticket value in the last 360 days
ICOMMKT_Total_Average_Value: Overall average ticket value
ICOMMKT_RFM_30_Days: RFM in the last 30 days
ICOMMKT_RFM_60_Days: RFM in the last 60 days
ICOMMKT_RFM_90_Days: RFM in the last 90 days
ICOMMKT_RFM_180_Days: RFM in the last 180 days
ICOMMKT_RFM_360_Days: RFM in the last 360 days
ICOMMKT_Total_RFM: Total RFM
ICOMMKT_Promo_Codes_30_Days: Redeemed promo codes in the last 30 days
ICOMMKT_Promo_Codes_60_Days: Redeemed promo codes in the last 60 days
ICOMMKT_Promo_Codes_90_Days: Redeemed promo codes in the last 90 days
ICOMMKT_Promo_Codes_180_Days: Redeemed promo codes in the last 180 days
ICOMMKT_Promo_Codes_360_Days: Redeemed promo codes in the last 360 days
ICOMMKT_Total_Promo_Codes: Total promo codes redeemed in their history
ICOMMKT_Stores_30_Days: Store codes where purchases were made in the last 30 days
ICOMMKT_Stores_60_Days: Store codes where purchases were made in the last 60 days
ICOMMKT_Stores_90_Days: Store codes where purchases were made in the last 90 days
ICOMMKT_Stores_180_Days: Store codes where purchases were made in the last 180 days
ICOMMKT_Stores_360_Days: Store codes where purchases were made in the last 360 days
ICOMMKT_Total_Stores: Store codes where purchases were made in their history
ICOMMKT_Last_Purchase_Payment_Methods: Payment methods used in the last purchase
ICOMMKT_Last_Purchase_Shipping_Methods: Shipping methods used in the last purchase
ICOMMKT_Last_Purchase_Items: Items purchased in the last purchase
ICOMMKT_Last_Purchase_Brands: Brands purchased in the last purchase
ICOMMKT_Last_Purchase_Categories: Categories purchased in the last purchase
ICOMMKT_Last_Purchase_Sellers: Seller codes in the last purchase
ICOMMKT_Last_Purchase_Stores: Store codes in the last purchase
ICOMMKT_Last_Purchase_Promo_Codes: Promo codes redeemed in the last purchase
RFM_Group
RFM_Segment
Learn more about RFM fields: What are the RFM_Group and RFM_Segment fields and what are they for?
How do I integrate?
I want to integrate through Files via FTP/SFTP: Omnichannel Integration Guide via FTP/SFTP Files
I want to integrate through the Omnichannel API: Omnichannel API Integration.
When requesting integration via API, you must inform your Customer Success executive of the initial date on which the data began to be sent.
You have doubts? Consult the FAQs on Omnichannel Integration in our help center.
Updated on: 07/24/2024
Thank you!