This service allows ICOMMKT to receive, import and process on a daily basis the transactions (and its customers) generated in POS, offline and online stores, obtaining more than 75 indicators that can be used in dynamic segmentation and automation processes. Through this integration, you will be able to interconnect ICOMM with any POS, physical Point of Sale, e-commerce or platform aimed at generating and managing transactions and customers.

How can I send this data?

• Files via FTP/SFTP: Exchange of 4 daily files in an FTP/SFTP repository

• Omnichannel API: RealTime data through our API.

What does ICOMM generate with the data it processes?

Realtime Dashboard

This module presents the metrics corresponding to the sales processed and offers additional information in order to develop tactics and strategies for the campaigns.

This Dashboard seeks to give each of the customers access to information about customers and the purchases they made in their stores.

Omnichannel profile

A profile within the platform with a record for each client that has been sent with an associated email, including a field for each attribute provided, and more than 75 additional indicators generated by ICOMM with all the transactional data consolidated and enriched. to allow later generation of advanced segmentations.

Some of the KPIs available after processing are:

• ICOMMKT_First_Purchase_Date: Registered date of the first purchase
• ICOMMKT_Last_Purchase_Date: Registered date of the last purchase
• ICOMMKT_Days_Since_First_Purchase: Days elapsed since the first purchase
• ICOMMKT_Days_Since_Last_Purchase: Days elapsed since the last purchase
• ICOMMKT_Last_Purchase_Amount: Amount of the last purchase
• ICOMMKT_Items_30_Days: Items purchased in the last 30 days
• ICOMMKT_Items_60_Days: Items purchased in the last 60 days
• ICOMMKT_Items_90_Days: Items purchased in the last 90 days
• ICOMMKT_Items_180_Days: Items purchased in the last 180 days
• ICOMMKT_Items_360_Days: Items purchased in the last 360 days
• ICOMMKT_Total_Items: Total items purchased
• ICOMMKT_Brands_30_Days: Brands purchased in the last 30 days
• ICOMMKT_Brands_60_Days: Brands purchased in the last 60 days
• ICOMMKT_Brands_90_Days: Brands purchased in the last 90 days
• ICOMMKT_Brands_180_Days: Brands purchased in the last 180 days
• ICOMMKT_Brands_360_Days: Brands purchased in the last 360 days
• ICOMMKT_Total_Brands: Total brands purchased
• ICOMMKT_Categories_30_Days: Categories purchased in the last 30 days
• ICOMMKT_Categories_60_Days: Categories purchased in the last 60 days
• ICOMMKT_Categories_90_Days: Categories purchased in the last 90 days
• ICOMMKT_Categories_180_Days: Categories purchased in the last 180 days
• ICOMMKT_Categories_360_Days: Categories purchased in the last 360 days
• ICOMMKT_Total_Categories: Total categories purchased
• ICOMMKT_Purchases_30_Days: Number of purchases in the last 30 days
• ICOMMKT_Purchases_60_Days: Number of purchases in the last 60 days
• ICOMMKT_Purchases_90_Days: Number of purchases in the last 90 days
• ICOMMKT_Purchases_180_Days: Number of purchases in the last 180 days
• ICOMMKT_Purchases_360_Days: Number of purchases in the last 360 days
• ICOMMKT_Total_Purchases: Total number of purchases
• ICOMMKT_Value_30_Days: Amount spent in the last 30 days
• ICOMMKT_Value_60_Days: Amount spent in the last 60 days
• ICOMMKT_Value_90_Days: Amount spent in the last 90 days
• ICOMMKT_Value_180_Days: Amount spent in the last 180 days
• ICOMMKT_Value_360_Days: Amount spent in the last 360 days
• ICOMMKT_Total_Value: Total amount spent
• ICOMMKT_Average_Value_30_Days: Average ticket value in the last 30 days
• ICOMMKT_Average_Value_60_Days: Average ticket value in the last 60 days
• ICOMMKT_Average_Value_90_Days: Average ticket value in the last 90 days
• ICOMMKT_Average_Value_180_Days: Average ticket value in the last 180 days
• ICOMMKT_Average_Value_360_Days: Average ticket value in the last 360 days
• ICOMMKT_Total_Average_Value: Overall average ticket value
• ICOMMKT_RFM_30_Days: RFM in the last 30 days
• ICOMMKT_RFM_60_Days: RFM in the last 60 days
• ICOMMKT_RFM_90_Days: RFM in the last 90 days
• ICOMMKT_RFM_180_Days: RFM in the last 180 days
• ICOMMKT_RFM_360_Days: RFM in the last 360 days
• ICOMMKT_Total_RFM: Total RFM
• ICOMMKT_Promo_Codes_30_Days: Redeemed promo codes in the last 30 days
• ICOMMKT_Promo_Codes_60_Days: Redeemed promo codes in the last 60 days
• ICOMMKT_Promo_Codes_90_Days: Redeemed promo codes in the last 90 days
• ICOMMKT_Promo_Codes_180_Days: Redeemed promo codes in the last 180 days
• ICOMMKT_Promo_Codes_360_Days: Redeemed promo codes in the last 360 days
• ICOMMKT_Total_Promo_Codes: Total promo codes redeemed in their history
• ICOMMKT_Stores_30_Days: Store codes where purchases were made in the last 30 days
• ICOMMKT_Stores_60_Days: Store codes where purchases were made in the last 60 days
• ICOMMKT_Stores_90_Days: Store codes where purchases were made in the last 90 days
• ICOMMKT_Stores_180_Days: Store codes where purchases were made in the last 180 days
• ICOMMKT_Stores_360_Days: Store codes where purchases were made in the last 360 days
• ICOMMKT_Total_Stores: Store codes where purchases were made in their history
• ICOMMKT_Last_Purchase_Payment_Methods: Payment methods used in the last purchase
• ICOMMKT_Last_Purchase_Shipping_Methods: Shipping methods used in the last purchase
• ICOMMKT_Last_Purchase_Items: Items purchased in the last purchase
• ICOMMKT_Last_Purchase_Brands: Brands purchased in the last purchase
• ICOMMKT_Last_Purchase_Categories: Categories purchased in the last purchase
• ICOMMKT_Last_Purchase_Sellers: Seller codes in the last purchase
• ICOMMKT_Last_Purchase_Stores: Store codes in the last purchase
• ICOMMKT_Last_Purchase_Promo_Codes: Promo codes redeemed in the last purchase
• RFM_Group
• RFM_Segment

How do I integrate?

• I want to integrate through Files via FTP/SFTP: Omnichannel Integration Guide via FTP/SFTP Files

• I want to integrate through the Omnichannel API: Omnichannel API Integration.

Updated on: 07/24/2024