Articles on: FAQs

Omnichannel integration in Icomm: what to do when there is missing information in the Key/Value attributes?

Sometimes, the scenario may arise in which a client does not have information about any of the attributes sent in the Key/Value fields. In this article, we'll explore how to address this situation and how to ensure smooth and effective integration, without compromising data quality.

Send an attribute with empty VALUE



When faced with missing information on a specific attribute, Icomm allows users to submit that attribute with an empty VALUE. This is done using the following format: {“Key”:”Attribute Name”,”Value”:””}. In this configuration, the "Value" field is left blank to indicate that no data is available for that particular attribute.

This option is useful when it is required to maintain the structure and fields of the information, even when some data is not available. By sending the attribute with an empty VALUE, we ensure that data integration and storage remain consistent, making it easier to manage and analyze the information in future marketing efforts.

Do not send the attribute for the record in question



Another alternative that Icomm offers is not to send the attribute in question when there is no information for it. In this case, the attribute is simply omitted when sending data to our platform.

Updated on: 08/15/2023

Was this article helpful?

Share your feedback

Cancel

Thank you!