Omnichannel Integration: Is it possible to send clients without the EMAIL data in the client file?
One of the frequent questions that arise when sending data in the customer file for omnichannel integration is whether it is necessary to include customer email data in the data file. In this article, we clarify this point and highlight the importance of email in the data enrichment process.
No, the email information is not a mandatory requirement when using the Icomm Omnichannel integration. In some cases, the contact details may be incomplete or may not contain the associated email address. However, clients without this information are not blocked from shipping.
Although the Omnichannel integration allows sending customers without the EMAIL data in the customer file, it is essential to understand the relevance of having this information. Data enrichment is a key aspect to optimize marketing strategies and offer a personalized experience to customers.
Through email, subsequent data enrichment is possible, which is only done on those customers who have an associated email address.
See more information: Omnichannel integration: What to do when there are no transactions to report?
Is it necessary to include the EMAIL data in the customer file?
No, the email information is not a mandatory requirement when using the Icomm Omnichannel integration. In some cases, the contact details may be incomplete or may not contain the associated email address. However, clients without this information are not blocked from shipping.
Importance of email in data enrichment
Although the Omnichannel integration allows sending customers without the EMAIL data in the customer file, it is essential to understand the relevance of having this information. Data enrichment is a key aspect to optimize marketing strategies and offer a personalized experience to customers.
Through email, subsequent data enrichment is possible, which is only done on those customers who have an associated email address.
See more information: Omnichannel integration: What to do when there are no transactions to report?
Updated on: 08/15/2023
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