Omnichannel integration: The relevance of the PreShippingAmount field in ICOMM
The PreShippingAmount field represents the total amount of an order, excluding associated shipping costs. At ICOMM, we believe that this value is essential to understand the true contribution of each client to the brand. The omission of shipping costs in this calculation guarantees a more accurate and meaningful evaluation of the customer's consumption, allowing us to know their actual purchasing behavior.
It is common for the customer value calculation to be based on the total amount spent by the customer on products and services. However, including shipping costs in this calculation can be misleading, especially when shipments vary significantly based on geographic location or the type of product purchased.
ICOMM takes a more customer-centric perspective and values actual customer spending on the products they purchase, without the cost of shipping influencing their measurement of brand loyalty and contribution. By excluding shipping costs, we are gaining accurate and useful insights into end users' purchasing behavior, enabling them to make more informed decisions and create personalized campaigns to maximize customer retention and value.
The focus on real customer value
It is common for the customer value calculation to be based on the total amount spent by the customer on products and services. However, including shipping costs in this calculation can be misleading, especially when shipments vary significantly based on geographic location or the type of product purchased.
ICOMM takes a more customer-centric perspective and values actual customer spending on the products they purchase, without the cost of shipping influencing their measurement of brand loyalty and contribution. By excluding shipping costs, we are gaining accurate and useful insights into end users' purchasing behavior, enabling them to make more informed decisions and create personalized campaigns to maximize customer retention and value.
Updated on: 08/15/2023
Thank you!