Omnichannel integration: What customer attributes should I send in the CustomerData field?
The CustomerData field is the core that allows you to consolidate and maintain relevant customer information in a centralized and updated database. However, an important question arises: What customer attributes should be sent inside the CustomerData field?
It is important to note that the specific attributes that are sent in the CustomerData field will be highly dependent on the needs and goals of the business. This is something that they must define together with the marketing area interested in this integration, based on all the information available from each of the clients in the data source system(s).
The quality and relevance of the customer attributes submitted in the CustomerData field are crucial for omnichannel marketing campaigns. This will allow teams to work on demographic, geographic, behavioral, or attribution targeting of their choice.
It is important to note that the specific attributes that are sent in the CustomerData field will be highly dependent on the needs and goals of the business. This is something that they must define together with the marketing area interested in this integration, based on all the information available from each of the clients in the data source system(s).
The quality and relevance of the customer attributes submitted in the CustomerData field are crucial for omnichannel marketing campaigns. This will allow teams to work on demographic, geographic, behavioral, or attribution targeting of their choice.
Updated on: 12/19/2023
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