Omnichannel Integration: What is the difference between the StoreCode field of the Clients file and the Orders file?

StoreCode in the Orders file:

The StoreCode field of the Orders file in Icomm is an identifier that allows linking each transaction carried out with the specific branch or store where it occurred.

StoreCode in the Clients file:

The StoreCode field in the Customers file has a different purpose than in the Orders file. Here, the StoreCode identifies the branch or store that generated the customer data, but only if a unique identifier for each customer is not maintained throughout the Icomm system. In other words, when a company uses a unique identifier to track its customers across all interactions and transactions, the StoreCode field in the Customers file should be returned as empty.

The reason behind this distinction lies in data consistency and providing a global and holistic view of customer behavior across all channels. When a unique identifier is maintained for each customer, it is possible to track their interactions across locations, platforms, and devices, enabling a deeper understanding of the customer journey as a whole. In this way, duplication of clients is avoided and the accuracy and reliability of the data is improved.

See more information: Should daily files be sent in omnichannel integration, even without transactions or customers to report?

Updated on: 08/15/2023