This section allows you to create an infinite number of segments. Apply multiple filters to divide the audience, according to the behavior of the contacts in front of the shipments made.

With User Ranking:

• Generate segmentations
• Generate virtual profiles
• Export contacts

Access

1. Go to Live Results menu
2. Enter User´s Ranking

The general panel of the section will open

Create segments

Apply a filter to generate new audience segments and create profiles or export contacts.

Step by Step

1. Click Add Filter
2. Select a Filter

Filter Options

Campaigne

A. Select the option to filter by Campaign

• Received from campaign: Select the contacts who received communications from any of the selected campaigns.

• Not received from campaign: Select the contacts who have not received communications from any of the selected campaigns

B. Select the Campaign(s) where the segmentation will be applied

C. Click the Apply button

A list will be displayed with the contacts included in the new generated segment.

Profile

A. Select the filter option by Profile

• Exists in Profiles: Select the contacts that exist in any of the selected profiles (database).

• No exist in Profiles: Select the contacts that are not part of any of the selected profiles (databases).

B. Select the Profile(s) to carry out the segmentation

C. Click the Apply button

The list of contacts included in the new generated segment will be displayed.

Rate

A. Select the filter by Rate

B. Select the option:

• Open Rate: Select contacts based on open rate.
• Lead Rate: Select contacts by different registration percentages (as long as these data are being counted with the follow-up scripts).
• Click Rate: Select contacts by different click through rates.
• Adquisition Rate: Select contacts by different acquisition percentages (as long as they are counting this data with the follow-up scripts).

C. Sets the percentage range: > Greater, >= Greater than or equal, = Equal, <= Less than or Equal, < Less than, or <> Between.

D. Fill in the desired value in the box

E. Click the Apply button

Example:

Segment contacts with an open rate greater than 50%

A list will be displayed with the contacts included in the new generated segment.

Quantity

A. Select the Quantity filter

B. Choose an option:

• Deliveries: Select contacts based on the number of shipments they have received.
• Leads: Select contacts based on the number of registrations they have made (always through ICOMMKT shipments).
• Clicks: Select contacts based on the number of clicks they have made.
• Adquisition: Select contacts based on the number of acquisitions they have made (always through ICOMMKT shipments).
• Views: Select contacts based on the number of views they have made.

C. Sets the percentage range: > Greater, >= Greater than or equal, = Equal, <= Less than or Equal, < Less than, or <> Between.

D. Fill in the desired value in the box

E. Cick on the Apply button

Example

Contacts that have received "more than 50 communications".

Activity

A. Select the filter by Activity

B. Choose an option:

Subscribed:

• Subscribed in the last N days: select contacts that have been added to the platform a certain amount of time ago (as long as at least 1 communication has been sent to them).
• Has not subscribed in the last N days: selects contacts who have not been added to the platform for a certain amount of time (as long as at least 1 communication has been sent to them).

Received:

• Received in the last N days: Select contacts who have received at least one communication a certain amount of time ago.
• Has not received in the last N days: Select contacts who have not received at least one communication for a certain amount of time.Opened

Opened:

• You have opened a news for N days: select the contacts that have opened at least one communication a certain time ago amount of time.
• Has not opened a piece in the last N days: select the contacts who have not opened a communication a year ago

certain amount of time.

Clicked

• Has made a click in the last N days: select the contacts that have made at least one click within a communication a month ago certain amount of time.
• Has not clicked in the last N days: select the contacts who have not clicked within a communication for a certain amount of time.

Leads

• Has generated a lead in the last N days: selects the contacts that have made at least one record a certain amount of time ago (always since shipments made in ICOMMKT).
• Has not generated a lead in the last N days: selects contacts who have not made records for a certain amount of time (always since shipments made in ICOMMKT).

Adquisition

• Has generated an Acq in the last N days: selects the contacts that have made at least one acquisition a certain amount of time ago (always from shipments made in ICOMMKT).
• Has not generated an Acq in the last N days: selects the contacts who have not made an acquisition for a certain amount of time (always from shipments made in ICOMMKT).

C. Fill in the desired value in the box

D. Click on the Apply button

Example

Contacts that have not made an opening “180 days ago”.

Top

The “TOP” option allows – within the specifications chosen for filtering – to raise to X the number of contacts that best meet those requirements.

Create profiles or export contacts

Once the segmentation of the audience has been carried out, you can choose between generating a virtual profile (since they are dynamic, the information will always be updated) or exporting the contacts.

Create virtual profile

1. Write the name of the new virtual profile in the box "Save as"
2. Click on the Create button

The new profile will be listed in the section Manage Contacts - List Contacts

Export contacts

1. Click on the download icon located in the lower left corner of the screen

2. Follow the link to download the file

You will access the Exported Files library.

3. Click on the download icon located in the Actions column of the Exported Files library.

*Press Refresh button to actualize download

• The CSV file will be downloaded to the computer

Combine Filters

A combination of filters can be configured to generate new segments. Combine filters from the same rule or from different rules.

Example

Select contacts that have an open rate greater than 10% but less than 50%.

1. Select and configure the first filter

Rate Filter, Major Range, Value 10.

2. Select and configure the second filter

Rate Filter, Minor Range, Value 50.

The system selects the contacts that comply with the indicated rules.

Segmentation recommendations to optimize delivery performance

Here are some recommended segmentation combinations and implementation suggestions. The most recommended segments for the

take care of the reputation of the domain.

Promotes engagement

Select the contacts that have opened at least 1 time to continue impacting when you start making shipments.

1. Add the Quantity filter
2. Select the Views option
3. Set the range to Greater or Equal >=
4. Indicate the number of views in the box "1"

The platform will select the contacts that comply with the indicated rule.

Not open Newsletter

1. Add the Quantity filter
2. Select the Views option
3. Set the range to Equal =
4. Indicate the number of views in the box "0"

The platform will select the contacts that comply with the indicated rule.

Opened newsletter

Select the Open rate filter and apply the > (greater) function to 0. This way the platform will include the contacts who opened a shipment.

Not open 5 shipments

1. Add the Quantity filter
2. Select the Views option
3. Set the range to Equal =
4. Indicate the number of views in the box "0"
5. Add a new Quantity filter
6. Select the Shipping option
7. Set the range to Equal =
8. Indicate the number of shipments in box "5"

The platform will select the contacts that comply with the indicated rules.

No openers

This profile is recommended to negativize shipments to contacts who have not opened a piece for X amount of time. It is recommended to carry out this action with those contacts who have not opened a shipment for 120 days.

1. Add Activity filter
2. Select the Opening option
3. Choose the rule Has not opened a piece in N days
4. Fill in the number of days in the box

The platform will select the contacts that comply with the indicated rule. In this case, it is recommended to make this profile negative and

work on it in parallel.

Generated a lead/registration

Use this option to segment the contacts that generated a lead or registration in a certain time range.

1. Add the Activity filter
2. Select the Registration option
3. Select the option Has generated a record in the last N days
4. Fill in the number of days in the box

The platform will select the contacts that comply with the indicated rule

Open rate

Create a profile of the contacts that belong to a Profile and have an open range greater than 2%

1. Add the Profile filter
2. Select the Exists in the profiles option
3. Choose the desired profile

4. Add a new filter: Rate
5. Select the Percentage of openings option
6. Set the range Major >*
7. Indicate the percentage in box "2"

In this way, the platform will select the contacts that meet both rules.

Updated on: 06/19/2024