> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.icommkt.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Ranking Users Guide This section allows you to create an infinite number of segments. Apply multiple filters to divide the audience, according to the behavior of the contacts in front of the shipments made. ### With User Ranking: * **Generate segmentations** * **Generate virtual profiles** * **Export contacts** ||| To generate Virtual Profiles from User Ranking, it is necessary that the contacts have received at least one shipment. # Access 1. Go to **Live Results** menu 2. Enter **User´s Ranking** The general panel of the section will open ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/1_1pbfyn4.jpg) ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/2_jas3nm.jpg) # Create segments Apply a filter to generate new audience segments and create profiles or export contacts. ### Step by Step 1. Click **Add Filter** 2. Select a **Filter** ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/3_1fwndej.jpg) || Filters allow for advanced segmentation, based on the behavior of contacts who received mailings. ### Filter Options ###### Campaigne ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/4_1mpjzqc.jpg) A. Select the option to filter by Campaign * **Received from campaign**: Select the contacts who received communications from any of the selected campaigns. * **Not received from campaign**: Select the contacts who have not received communications from any of the selected campaigns B. Select the Campaign(s) where the segmentation will be applied ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/5_1iybwc9.jpg) C. Click the **Apply** button A list will be displayed with the contacts included in the new generated segment. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/6_y69fg0.jpg) ###### Profile A. Select the filter option by **Profile** ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/7_1fq1t5w.jpg) * **Exists in Profiles**: Select the contacts that exist in any of the selected profiles (database). * **No exist in Profiles**: Select the contacts that are not part of any of the selected profiles (databases). B. Select the Profile(s) to carry out the segmentation ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/8_w4sxiz.jpg) C. Click the Apply button The list of contacts included in the new generated segment will be displayed. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/9_1wd6he6.jpg) ||| Note: If the contact exists in any of the selected profiles, it will therefore not be part of the resulting data universe. ###### Rate A. Select the filter by **Rate** B. Select the option: ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/10_16ft00b.jpg) * **Open Rate**: Select contacts based on open rate. * **Lead Rate**: Select contacts by different registration percentages (as long as these data are being counted with the follow-up scripts). * **Click Rate**: Select contacts by different click through rates. * **Adquisition Rate**: Select contacts by different acquisition percentages (as long as they are counting this data with the follow-up scripts). C. Sets the percentage range: > Greater, >= Greater than or equal, = Equal, <= Less than or Equal, < Less than, or <> Between. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/11_qz1gvv.jpg) D. Fill in the desired value in the box E. Click the Apply button Example: Segment contacts with an open rate greater than 50% ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/12_2ei2ee.jpg) A list will be displayed with the contacts included in the new generated segment. ###### Quantity A. Select the **Quantity** filter B. Choose an option: ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/13_1kuzszx.jpg) * **Deliveries**: Select contacts based on the number of shipments they have received. * **Leads**: Select contacts based on the number of registrations they have made (always through ICOMMKT shipments). * **Clicks**: Select contacts based on the number of clicks they have made. * **Adquisition**: Select contacts based on the number of acquisitions they have made (always through ICOMMKT shipments). * **Views**: Select contacts based on the number of views they have made. C. Sets the percentage range: > Greater, >= Greater than or equal, = Equal, <= Less than or Equal, < Less than, or <> Between. D. Fill in the desired value in the box E. Cick on the Apply button **Example** Contacts that have received "more than 50 communications". ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/14_1qhvvi3.jpg) ###### Activity A. Select the filter by **Activity** B. Choose an option: ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/15_yhd9m1.jpg) **Subscribed:** * Subscribed in the last N days: select contacts that have been added to the platform a certain amount of time ago (as long as at least 1 communication has been sent to them). * Has not subscribed in the last N days: selects contacts who have not been added to the platform for a certain amount of time (as long as at least 1 communication has been sent to them). **Received:** * Received in the last N days: Select contacts who have received at least one communication a certain amount of time ago. * Has not received in the last N days: Select contacts who have not received at least one communication for a certain amount of time.Opened **Opened:** * You have opened a news for N days: select the contacts that have opened at least one communication a certain time ago amount of time. * Has not opened a piece in the last N days: select the contacts who have not opened a communication a year ago certain amount of time. **Clicked** * Has made a click in the last N days: select the contacts that have made at least one click within a communication a month ago certain amount of time. * Has not clicked in the last N days: select the contacts who have not clicked within a communication for a certain amount of time. **Leads** * Has generated a lead in the last N days: selects the contacts that have made at least one record a certain amount of time ago (always since shipments made in ICOMMKT). * Has not generated a lead in the last N days: selects contacts who have not made records for a certain amount of time (always since shipments made in ICOMMKT). **Adquisition** * Has generated an Acq in the last N days: selects the contacts that have made at least one acquisition a certain amount of time ago (always from shipments made in ICOMMKT). * Has not generated an Acq in the last N days: selects the contacts who have not made an acquisition for a certain amount of time (always from shipments made in ICOMMKT). C. Fill in the desired value in the box D. Click on the **Apply** button Example Contacts that have not made an opening “180 days ago”. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/155_1hkt6cz.jpg) Top The “TOP” option allows – within the specifications chosen for filtering – to raise to X the number of contacts that best meet those requirements. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/16_86ls5b.jpg) # Create profiles or export contacts Once the segmentation of the audience has been carried out, you can choose between generating a virtual profile (since they are dynamic, the information will always be updated) or exporting the contacts. ### Create virtual profile 1. Write the name of the new virtual profile in the box "Save as" 2. Click on the **Create** button ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/17_g7ly13.jpg) The new profile will be listed in the section Manage Contacts - List Contacts ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/18_1bacfcg.jpg) ### Export contacts 1. Click on the **download icon** located in the lower left corner of the screen ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/19_uqe420.jpg) 2. Follow the link to download the file ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/20_89z41b.jpg) You will access the Exported Files library. 3. Click on the** download icon** located in the Actions column of the Exported Files library. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/21_jcmpu6.jpg) _*Press **Refresh** button to actualize download_ * The CSV file will be downloaded to the computer # Combine Filters A combination of filters can be configured to generate new segments. Combine filters from the same rule or from different rules. ###### Example Select contacts that have an open rate greater than 10% but less than 50%. 1. Select and configure the first filter **Rate** Filter, **Major** Range, Value **10**. 2. Select and configure the second filter **Rate** Filter, **Minor** Range, Value **50**. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/22_qbm8wh.jpg) The system selects the contacts that comply with the indicated rules. # Segmentation recommendations to optimize delivery performance Here are some recommended segmentation combinations and implementation suggestions. The most recommended segments for the take care of the reputation of the domain. ### Promotes engagement Select the contacts that have opened at least 1 time to continue impacting when you start making shipments. 1. Add the **Quantity** filter 2. Select the **Views** option 3. Set the range to Greater or Equal >= 4. Indicate the number of views in the box "1" ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/23_1r1i4qo.jpg) The platform will select the contacts that comply with the indicated rule. ### Not open Newsletter 1. Add the **Quantity** filter 2. Select the **Views** option 3. Set the range to Equal = 4. Indicate the number of views in the box "0" ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/24_1v9wg6h.jpg) The platform will select the contacts that comply with the indicated rule. ### Opened newsletter Select the **Open rate** filter and apply the > (greater) function to 0. This way the platform will include the contacts who opened a shipment. ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/open-rate_13q74ub.jpg) ### Not open 5 shipments 1. Add the **Quantity** filter 2. Select the **Views** option 3. Set the range to Equal = 4. Indicate the number of views in the box "0" 5. Add a new **Quantity** filter 6. Select the Shipping option 7. Set the range to Equal = 8. Indicate the number of shipments in box "5" ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/25_1soz68s.jpg) The platform will select the contacts that comply with the indicated rules. ### No openers This profile is recommended to negativize shipments to contacts who have not opened a piece for X amount of time. It is recommended to carry out this action with those contacts who have not opened a shipment for 120 days. 1. Add **Activity** filter 2. Select the Opening option 3. Choose the rule **Has not opened a piece in N days** 4. Fill in the number of days in the box ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/26_1a5a7lr.jpg) The platform will select the contacts that comply with the indicated rule. In this case, it is recommended to make this profile negative and work on it in parallel. ### Generated a lead/registration Use this option to segment the contacts that generated a lead or registration in a certain time range. 1. Add the **Activity** filter 2. Select the Registration option 3. Select the option **Has generated a record in the last N days** 4. Fill in the number of days in the box ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/27_vbtibd.jpg) The platform will select the contacts that comply with the indicated rule ### Open rate Create a profile of the contacts that belong to a Profile and have an open range greater than 2% 1. Add the **Profile** filter 2. Select the **Exists in the profiles** option 3. Choose the desired profile ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/28_1o9nkc6.jpg) 4. Add a new filter: **Rate** 5. Select the Percentage of openings option 6. Set the range Major >* 7. Indicate the percentage in box "2" ![](https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/29_1689c0p.jpg) In this way, the platform will select the contacts that meet both rules.