Results and News Archive: data, updates and differences
The comm platform offers a series of tools and functionalities for analyzing the results of your campaigns. In this article, we'll explore updates to the Results Dashboard, the difference between total metrics and metrics filtered by dates, how to get additional information via the News Archive, and the distinctions between downloading results data and the news archive. .
It is updated daily. This allows users to get accurate and up-to-date information on the performance of their campaigns in real time. If you want more details on how to use the general summary of results, we invite you to consult our article Dashboard Guide to Results.
When filtering the results by dates, it is important to note that the percentages of opens OR, CTR (Click-Through Rate), bounces and unsubscribes are not updated. However, if you were to filter the results by specific campaign, these metrics would update. This is because total metrics reflect the overall performance of a campaign, while date-filtered metrics show data specific to a given time period.
To obtain additional information about the activity of your contacts beyond what is shown in the Results module, you can use the News Archive. This file allows you to incorporate the daily activity of contacts based on events that may occur. For example, you'll be able to see individual user behavior, such as opens, clicks, and unsubscribes, and analyze it in a broader context.
If you want to learn more about how to use the News Archive, we recommend you consult our News Archive Guide.
The Results data download and the News Archive are two different functionalities that offer different perspectives on the behavior of contacts on the Icomm platform.
Downloading Results data allows you to get detailed information about a specific configuration and related behavior. For example, you can download a file that contains all the contacts who clicked on a specific piece of content. This feature is useful when you want to take a closer look at the performance of a particular campaign or setting.
On the other hand, the News Archive breaks down the behavior of all users within the platform, regardless of the specific configuration. This file displays behavior by person and by line in a daily format, allowing you to get a broader view of your contacts' overall performance and spot patterns or trends over time.
How often is the Results Dashboard updated?
It is updated daily. This allows users to get accurate and up-to-date information on the performance of their campaigns in real time. If you want more details on how to use the general summary of results, we invite you to consult our article Dashboard Guide to Results.
Why don't the total metrics update when I filter results by dates?
When filtering the results by dates, it is important to note that the percentages of opens OR, CTR (Click-Through Rate), bounces and unsubscribes are not updated. However, if you were to filter the results by specific campaign, these metrics would update. This is because total metrics reflect the overall performance of a campaign, while date-filtered metrics show data specific to a given time period.
How to obtain more information than what the Results module gives us?
To obtain additional information about the activity of your contacts beyond what is shown in the Results module, you can use the News Archive. This file allows you to incorporate the daily activity of contacts based on events that may occur. For example, you'll be able to see individual user behavior, such as opens, clicks, and unsubscribes, and analyze it in a broader context.
If you want to learn more about how to use the News Archive, we recommend you consult our News Archive Guide.
What is the difference between downloading data from Results and the News Archive?
The Results data download and the News Archive are two different functionalities that offer different perspectives on the behavior of contacts on the Icomm platform.
Downloading Results data allows you to get detailed information about a specific configuration and related behavior. For example, you can download a file that contains all the contacts who clicked on a specific piece of content. This feature is useful when you want to take a closer look at the performance of a particular campaign or setting.
On the other hand, the News Archive breaks down the behavior of all users within the platform, regardless of the specific configuration. This file displays behavior by person and by line in a daily format, allowing you to get a broader view of your contacts' overall performance and spot patterns or trends over time.
Updated on: 07/28/2023
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