Should daily files be sent in omnichannel integration, even without transactions or customers to report?

In this article about Omnichannel Integration, we explain the importance of sending files on a daily basis, even when there are no transactions or customers to report, and how this process is crucial to guarantee the consistency and effectiveness of the system.

Maintaining data consistency

Although on some days no transactions or new customers are registered in the email marketing automation platform, it is essential to send the complete batch of files on a daily basis. This practice ensures that all systems involved are properly updated and synchronized, which maintains data consistency.

Missing a single file can affect the process

One of the key reasons why it is essential to send files daily, even when there are no new transactions or customers, is to avoid interruptions in the omnichannel integration process. If there is a shortage on a specific day, even if all subsequent files are received, the system will not be able to move forward and process the data for subsequent days. This can generate discrepancies in the information and compromise the quality of the data that is transferred through the Integration.

Also, failure to submit daily files can negatively affect the quality of data analysis and reports generated by the platform.

Updated on: 12/12/2023