> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# What are Icomm Push Notifications?

At Icomm, we have two types of highly effective automatic shipments: Retargeting and User Recovery (Winback). These push notifications are designed to help you maximize your sales without requiring constant manual intervention.

### Retargeting: Reach your interested customers

Retargeting is an essential strategy to reach those users who have shown interest in a product, but have not yet made a purchase or conversion. Our Automated Retargeting feature allows you to maintain constant and relevant communication with these potential customers, increasing the likelihood that they will return to your website and complete a purchase.

| Visit our article for more details: [How does Icomm Retargeting work? ](/en-us/article/how-does-retargeting-work-at-icomm-gpd92t/)

2. User Recovery (Winback): Re-engage your inactive customers

User Recovery, also known as Winback, is an effective strategy to reconnect with customers who were once active but have stopped interacting with your site. This notification helps you reactivate these inactive customers by offering them incentives to visit your brand again.

| Visit our article for more details: [How does Icomm User Recovery work?](/en-us/article/how-does-winback-work-1rabov1/)