Why can a web push notification have CTOR set to 0?
When a Web Push notification is opened, it does not always imply that an immediate action will occur, such as clicking the notification or closing it, which can result in a Click-Through Rate (CTOR) of 0. In reality, the simple act of opening the notification means that it has been delivered to the user's device and is ready to be displayed on the screen. However, what happens after that opening can vary depending on different circumstances:
One of the common scenarios is when a user sees the notification on their device, but chooses not to interact with it. The user can choose to delete the notification without taking any action or simply let its 24-hour validity expire.
Unlike on mobile devices, where notifications often appear in the form of pop-up windows, on desktop systems, notifications are integrated into the operating system's notification tray. This means that even if a notification is delivered successfully, the user may not see it if they don't access the notification tray at the right time. Depending on the state of the tray and the multiple pending notifications, the notification may go unnoticed and, again, will not generate any user interaction.
One of the common scenarios is when a user sees the notification on their device, but chooses not to interact with it. The user can choose to delete the notification without taking any action or simply let its 24-hour validity expire.
Unlike on mobile devices, where notifications often appear in the form of pop-up windows, on desktop systems, notifications are integrated into the operating system's notification tray. This means that even if a notification is delivered successfully, the user may not see it if they don't access the notification tray at the right time. Depending on the state of the tray and the multiple pending notifications, the notification may go unnoticed and, again, will not generate any user interaction.
Updated on: 08/09/2023
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