Why is the opening rate (Open Rate) of a shipment 0%?
An open rate of 0% in an email send can cause concern, since it implies that none of the recipients have opened the email. However, you can review the following steps to try to solve it.
The first step is to verify the status of the domain used for sending emails. On the Icomm platform, follow these steps:
Click on the Settings menu located at the top right of the Icomm platform.
Select the My Account option.
Copy the domain as shown in the image.
Open a new browser tab and paste the domain into the address bar to see if it loads correctly.
A window should open with privacy and confidentiality information. If this information is not displayed or if the URL returns an error, it is recommended that you contact your account manager for domain support.
If after verifying the domain, everything seems to be in order, go to the next step.
In this step, you need to check if any profile has been negatived and if there are rules configured for number of days and/or number of shipments. To do this on Icomm, follow these steps:
Go to the Schedule Shipments module and select List Settings.
Look for the specific setting that got a 0% open rate.
From the profile options menu, select the View option.
The delivery configuration will open, where you must go to the second tab of Profiles and audience to verify if any profile has been negative.
If no profile has been negatived or if it has been done correctly, proceed to the next step.
In this step, we are going to look at the statistics of the views by Carrier to verify if the shipment has entered the spam folder due to some malpractice. Follow these steps to perform this verification on Icomm:
Go to the Results module and search for the specific shipment for which you want to check the statistics.
From the profile options menu, select the Statistics option
Within the delivery statistics, look for the "Views by Carrier" section to see if views have been registered in the different email providers.
Consult our article How to improve a low email open rate (OR)
Check domain status
The first step is to verify the status of the domain used for sending emails. On the Icomm platform, follow these steps:
Click on the Settings menu located at the top right of the Icomm platform.
Select the My Account option.
Copy the domain as shown in the image.
Open a new browser tab and paste the domain into the address bar to see if it loads correctly.
A window should open with privacy and confidentiality information. If this information is not displayed or if the URL returns an error, it is recommended that you contact your account manager for domain support.
If after verifying the domain, everything seems to be in order, go to the next step.
Verify negative profiles
In this step, you need to check if any profile has been negatived and if there are rules configured for number of days and/or number of shipments. To do this on Icomm, follow these steps:
Go to the Schedule Shipments module and select List Settings.
Look for the specific setting that got a 0% open rate.
From the profile options menu, select the View option.
The delivery configuration will open, where you must go to the second tab of Profiles and audience to verify if any profile has been negative.
If no profile has been negatived or if it has been done correctly, proceed to the next step.
Check the statistics of the views by Carrier
In this step, we are going to look at the statistics of the views by Carrier to verify if the shipment has entered the spam folder due to some malpractice. Follow these steps to perform this verification on Icomm:
Go to the Results module and search for the specific shipment for which you want to check the statistics.
From the profile options menu, select the Statistics option
Within the delivery statistics, look for the "Views by Carrier" section to see if views have been registered in the different email providers.
Consult our article How to improve a low email open rate (OR)
Updated on: 07/28/2023
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