Results

• What is the difference between CTR and CTOR?

  Two of the key metrics that are commonly used to measure the performance of an email marketing campaign are click through rate (CTR) and click through rate (CTOR). While they may look similar, each offers valuable insight into subscriber behavior and can help you optimize your marketing strategies. Difference between CTR and CTOR. CTR, or click-through rate, is a metric that tells you the proportion of recipients who clicked on one or more links within your email, out of the total numbPopular

• Why is the opening rate (Open Rate) of a shipment 0%?

  An open rate of 0% in an email send can cause concern, since it implies that none of the recipients have opened the email. However, you can review the following steps to try to solve it. Check domain status The first step is to verify the status of the domain used for sending emails. On the Icomm platform, follow these steps: Click on the Settings menu located at the top right of the Icomm platform. Select the My Account option. Copy the domain as shown in the image.Few readers

• Results and News Archive: data, updates and differences

  The comm platform offers a series of tools and functionalities for analyzing the results of your campaigns. In this article, we'll explore updates to the Results Dashboard, the difference between total metrics and metrics filtered by dates, how to get additional information via the News Archive, and the distinctions between downloading results data and the news archive. . How often is the Results Dashboard updated? It is updated daily. This allows users to get accurate and up-to-date inforFew readers

• How to improve the click through rate (CTOR) in your campaigns

  In case you have a low click through rate (CTRO), there are actions you can take to improve your performance and increase the interaction of your subscribers with your emails. Here are some good practices from the Icomm team: Analyze previous successful campaigns An effective way to improve your CTRO is to analyze previous campaigns or periods in which you have obtained a good click-through rate. See what type of pieces or content generated better metrics. You can consider factors such asFew readers

• How to identify users who did not open a sent email

  A key metric to measure the success of your emails is the opening rate (Open Rate). On the Icomm platform, you can easily identify these users from the Results module. Go to the Results module: Here you will find a table with information distributed in several columns, which provide details about the results of your shipments. From the middle of the screen to the right side, you will find the columns that contain numerical values, such as emails sent, effective, opens, clicks, amongFew readers

• How to improve a low email open rate (OR)

  Experiencing a low open rate on your email sends (Open Rate) can be frustrating, but there are several strategies you can implement to improve this key metric. Here are some important points that you should keep in mind: Negativize inactive contacts One of the factors that can affect your open rate is having inactive contacts in your profiles or databases. It's a good idea to identify and remove those subscribers who haven't engaged with your emails for a long period of time. This will helpFew readers

• What data is obtained when generating virtual profiles from Results?

  With the Icomm platform, it is possible to obtain valuable information about the behavior of your subscribers and segment them based on their interactions with your campaigns. One of the outstanding features on the platform is the ability to generate virtual profiles from the Results section. However, it is important to note that when generating these virtual profiles, not all of the data is carried over from the original database selected in the submission. In this article, we will explainFew readers

Surveys

• How to send a survey in a newsletter?

  Sending an email survey is an effective way to gather valuable feedback and feedback from your subscribers. Follow the steps below to include your survey in a newsletter: Copy the survey URL The first thing you need to do is create your survey using an external tool or online survey platform. Once you've created your survey, copy the URL provided. Access the Icomm editor Login to your Icomm accouFew readers

• How do I get responses to a survey? Is it possible to export them?

  The Icomm platform has the necessary options to obtain and analyze the responses of your surveys in a simple and efficient way. Next, we'll explain how you can access the responses and export them for further analysis. Access answers Once you have launched a survey through Icomm, you can access the responses collected by going to the Statistics section of the survey in question. In this section, you will find a series of tabs that will provide you with detailed information on each of the reFew readers

• Is there a limit to the number of questions in a survey?

  On the Icomm platform there is no limit to the number of questions you can ask in a survey. We recognize that each user has unique needs and challenges, and we are committed to providing a comprehensive and efficient tool for each goal. Answers and results Just like there is no limit to questions, there are also no restrictions on the number of responses you will receive. The module has a centralized section where you can analyze the results of all responses and respondents.Few readers

• How to carry out a survey test without counting the responses?

  Before launching a survey, it is essential to carry out tests to ensure that it works correctly. At Icomm, you have an easy option to take tests without counting responses. In this article, we'll walk you through the process of setting up and using the "preview" mode on survey links, which will allow you to run effective tests without affecting your final statistics. Steps to take a test without counting the answers: If you haven't created the survey yet, do so using the intuitive tools in theFew readers

Integrations

• Why doesn't META data travel to Icomm?

  The integration between Facebook and Icomm allows users to get valuable data from leads generated through LeadAds forms. However, on occasion, data may not travel correctly to the Icomm platform. In this article, we will explain how to approach and solve this problem step by step. Step 1: Verify association in Meta When the registration data is not being entered correctly to the associated profile in Icomm, the first thing to do is verify in Meta that the Icomm app is correctly associaSome readers

• Omnichannel integration: Can I send both online and offline transactions?

  In answer to the question, yes, it is entirely possible to send both online and offline transactions through the platform. However, this process requires careful identification and proper management to ensure consistent and effective communications. First of all, it is vital to identify each of the transactions according to the origin, whether online or offline. This involves properly tagging transactions to associate them with the corresponding store. Proper identification ensures that custoSome readers

• How to grant Administrator permission to a user in META?

  Giving someone Administrator permissions is a simple process that allows you to share responsibilities and effectively manage your account administration. With the Administrator role, that person will have full access and can make important changes to your Icomm account settings. In this article, I'll guide you step by step on how to grant this vital permission to collaborate with your team efficiently. Before you begin, make sure you have the proper permissions to perform this action. Only uSome readers

• Does the date of the reported transactions have to match the _YYYYMMDD of the file name?

  Although the YYYYMMDD in the file name is an important reference, it does not imply that transactions must match that specific date. Omnichannel integration allows files to contain transactions originating from different dates. This is especially useful in situations where data updates do not occur in real time or when historical data is being processed. Ensuring process consistency It is common for transactions from different moments in time to be found in a single file. For example, weSome readers

• Omnichannel Integration: What identifier should I send in the UserId field?

  At Icomm, accurate identification of each customer is essential in the omnichannel integration process. In this article, we will explain the relevance of the UserId field and its importance in uniquely identifying customers. The UserId field, in combination with the StoreCode when applicable, plays a fundamental role in allowing us to uniquely identify each customer on our platform. By submitting the correct identifier in this field, we are able to establish an effective connection between cuSome readers

• Omnichannel Integration: How to Send Customer Attributes Effectively

  The ideal method to send customer attributes in the context of omnichannel integration is through a structured format. Instead of using the initial proposed notation " “attribute”:”value” , it is recommended to use a more verbose and standard approach, such as JSON format with key-value pairs. This is represented as " “Key”:”Attribute Name”,”Value”:”Attribute Value” ". The reason behind this choice lies in the clarity and consistency that the JSON format provides. By using explicit and descriFew readers

• Omnichannel Integration: Is the UserId field sent to the destination profile?

  One of the key points in the omnichannel integration process is the proper handling of the UserId field, which is vital to identify customers. In this article, we'll address the key question: Is the UserId field being sent to the target profile? We will also explain how to manage this integration correctly for a seamless user experience. Is the UserId field sent to the target profile? No, in most cases the UserId field is not automatically sent to the target profile within an omnichannel iFew readers

• Omnichannel integration: Why do we use the JSON format in the CustomerData field?

  To achieve seamless omnichannel integration and ensure a consistent user experience across all channels, it is essential to have a data format that allows for variability of attributes and adaptability for each customer. For this reason, the JSON format is used in the CustomerData field. Flexibility and Adaptability: the strength of the JSON format JSON, or JavaScript Object Notation, has gained popularity in recent years due to its ease of use and flexible nature. It is a lightweight,Few readers

• Omnichannel Integration: What happens when a transaction is reported with a linked user/customer who is not on the platform?

  Occasionally, situations may arise where a transaction is reported with a linked user or customer who is not registered within the Icomm platform. In this case, the transaction is discarded because it cannot be linked to its user/customer.Few readers

• Should daily files be sent in omnichannel integration, even without transactions or customers to report?

  In this article about Omnichannel Integration, we explain the importance of sending files on a daily basis, even when there are no transactions or customers to report, and how this process is crucial to guarantee the consistency and effectiveness of the system. Maintaining data consistency Although on some days no transactions or new customers are registered in the email marketing automation platform, it is essential to send the complete batch of files on a daily basis. This practice ensurFew readers

• Omnichannel integration: What encoding should I use for the files to be sent?

  When it comes to omnichannel integration, one of the crucial technical aspects to consider is the encoding of the files that are sent through the platform. The proper choice of encoding is essential to ensure that data is transmitted correctly. In omnichannel integration, the two most common encodings are ANSI and UTF-8, and the selection between them will depend on the type of content you want to send and the compatibility with the different communication channels. 1. ANSI (American NatioFew readers

• Omnichannel Integration: How to Use the ShippingAmount Field in Offline Transactions

  While the ShippingAmount field may raise questions for physical store pickup transactions, its purpose is broader and offers significant benefits. Why is the ShippingAmount field included in the process? Transaction Versatility: Although the primary focus may be on offline transactions with physical store pickup, the process can handle transactions from a variety of sources, including online purchases with home delivery. By including the ShippingAmount field, you ensure that you caFew readers

• Omnichannel Integration: How to manage the numbering of orders in multiple origins or business units

  When you operate with multiple origins or business units, order numbering can become a challenge, especially if there is a chance that it will be repeated across these sources. Properly managing this situation is crucial to ensure a smooth experience for your customers and effective transaction tracking. In this article, we will explore two effective approaches to de-duplicating the order number in complex situations. Use a different "StoreCode" for each transaction depending on the origiFew readers

• Omnichannel integration: Are the files a fixed line size?

  The files used in omnichannel integration are not of fixed line size. Instead of having lines of constant length, these files are character delimited, which means that the width of each line can vary. This is important to understand how information is handled and structured within these files. Definition of field type and its maximum size Within these files, the field type must be defined for each data to be stored and sent. They can be text fields, integers, decimals, dates, among othFew readers

• Omnichannel Integration: Is there a limit to the amount of Key/Value I can send for each customer?

  A crucial aspect of omnichannel integration is the ability to send customer-specific data, such as Key/Value attributes, to the platform. However, a common question arises among our users: "Is there a limit to the number of Key/Values ​​I can send for each client?" The good news is that there is no pre-defined limit on the number of Key/Value attributes you can send for each customer on Icomm. Flexibility in the number of Key/Value attributes: You can submit as many attributes as youFew readers

• Omnichannel integration: The relevance of the PreShippingAmount field in ICOMM

  The PreShippingAmount field represents the total amount of an order, excluding associated shipping costs. At ICOMM, we believe that this value is essential to understand the true contribution of each client to the brand. The omission of shipping costs in this calculation guarantees a more accurate and meaningful evaluation of the customer's consumption, allowing us to know their actual purchasing behavior. The focus on real customer value It is common for the customer value calculationFew readers

• Omnichannel Integration: What to do with anonymous user transactions in our system?

  Sometimes we find transactions generated by anonymous users who do not have a unique identifier in our system. In this article, we'll explore how best to address this situation and ensure that each customer is correctly linked to their orders in the context of omnichannel integration. The importance of linking customers and orders Our omnichannel integration process requires that each user or customer have a unique identifier that allows us to link the customer reported in the customerFew readers

• Omnichannel Integration: What is StoreCode and how is it related to SalesOffice?

  To understand omnichannel integration in IComm, it is essential to clarify the meaning of StoreCode and SalesOffice. In this context, both expressions are used interchangeably to refer to the same thing: the unique identifier assigned to each physical store or point of sale where a transaction is carried out. Why is StoreCode essential for omnichannel integration at IComm? StoreCode plays a crucial role in omnichannel integration at IComm, acting as a bridge between the online world and aFew readers

• Omnichannel Integration: Is it possible for a transaction to be processed when the linked customer is not informed that day?

  Yes, it is feasible to transact without notifying the tied customer that day at ICOMM. This is because our platform has been designed with a solid architecture and an intelligent user tracking system (UserId) that allows you to manage interactions with customers in a comprehensive way. When a client links through ICOMM, their profile and relevant data is stored in our database. This includes information such as purchase preferences, interaction history, contact details, and customer behaviorFew readers

• Omnichannel Integration: What is the difference between the StoreCode field of the Clients file and the Orders file?

  StoreCode in the Orders file: The StoreCode field of the Orders file in Icomm is an identifier that allows linking each transaction carried out with the specific branch or store where it occurred. StoreCode in the Clients file: The StoreCode field in the Customers file has a different purpose than in the Orders file. Here, the StoreCode identifies the branch or store that generated the customer data, but only if a unique identifier for each customer is not maintained throughouFew readers

• How to link an advertising account in META?

  On the Icomm platform, it is essential to link your ad account in META to take full advantage of the integration capabilities. Next, the step by step to carry out this link in a simple and effective way. Step 1: Access Meta Business Manager The first step is to access Meta's Business Manager, where you can manage all aspects related to your business on the platform. To do so, follow these steps: Log in to your Meta account and go to the main menu. Select the Business Settings option.Few readers

• Omnichannel Integration: Is it possible to send clients without the EMAIL data in the client file?

  One of the frequent questions that arise when sending data in the customer file for omnichannel integration is whether it is necessary to include customer email data in the data file. In this article, we clarify this point and highlight the importance of email in the data enrichment process. Is it necessary to include the EMAIL data in the customer file? No, the email information is not a mandatory requirement when using the Icomm Omnichannel integration. In some cases, the contact detailsFew readers

• Integration with Meta: What to do if contacts were left out of the profile?

  META's integration with Icomm is a powerful feature that allows users to capture data and expand their contact base. However, it is important to note that this integration is not retroactive, which means that contacts from before the link will not be automatically included in the profile. In this article, we will explain what to do in case you have linked Meta after activating the form and you have contacts left outside the profile. Step 1: Travel at least one piece of data to automaticaFew readers

• What happens with the TaxAmount field if we only sell to final consumers and/or we do not have discriminated the amount of the tax?

  One of the challenges that can arise when integrating different sales channels, such as online stores and point-of-sale systems, is the correct handling of tax-related data, such as the "TaxAmount" field. In the case of selling exclusively to final consumers or when it is not possible to discriminate the value of the tax in the transactions, it is important to take into account how to handle the "TaxAmount" field in the Icomm email marketing automation platform. Here is a guide to addressingFew readers

• How to Update Omnichannel Integration and Add New Key/Values ​​to Processed Customers

  In some cases, you may want to attach new Key/Values ​​to clients that have already been processed previously. Fortunately, with our platform, this is completely feasible and easy to do. In this article, we will explain step by step how to add new data to existing customers in the omnichannel integration. Step 1: Prepare the Client File for the Day To start with, it's critical to have an up-to-date file that contains all of the customer records that we want to update. Make sure thisFew readers

• Omnichannel integration in Icomm: what to do when there is missing information in the Key/Value attributes?

  Sometimes, the scenario may arise in which a client does not have information about any of the attributes sent in the Key/Value fields. In this article, we'll explore how to address this situation and how to ensure smooth and effective integration, without compromising data quality. Send an attribute with empty VALUE When faced with missing information on a specific attribute, Icomm allows users to submit that attribute with an empty VALUE. This is done using the following format: “KeFew readers

• Omnichannel Integration: What is the LineNumber of the OrderDetails and OrderDetailCategories file?

  The LineNumber is simply an incremental identifier that should list one by one the lines of the transaction within the OrderDetails file. Its main function is to allow the association of each detail line with the OrderDetailCategories file, which results in the precise attribution of categories to the products involved in the transaction. In essence, the LineNumber serves as a crucial link to maintain consistency and accuracy in the information stored in both databases.Few readers

• Omnichannel Integration: Is it possible to send campaigns to customers or prospects who have not made a transaction?

  The number of years of data you need to send in the context of omnichannel integration largely depends on the type of industry in which your business operates. Some industries, such as fashion, technology, or electronics, have shorter product lifecycles, and therefore data collected several years ago may not be as relevant to current customer behavior. In these situations, focusing on more recent data may offer better results. On the other hand, some industries, such as insurance or financialFew readers

• Omnichannel integration: What to do when there are no transactions to report?

  It is natural that on certain days, for various reasons such as holidays, periods of less activity or even technical problems, no transactions are generated to send through the platform. In these situations, it is essential to understand how to properly handle this lack of data to ensure the continuity and reliability of our processes. What to do when there are no transactions to report? When faced with a day without transactions, the first thing to keep in mind is that we still need tFew readers

• Omnichannel integration: which customers should I include in the daily file?

  The customer journal file plays a critical role in providing the information needed to make the omnichannel onboarding process smooth and accurate. Purpose of the daily customer file: In the daily customer file it is a vital tool in the context of omnichannel integration, as it ensures that we have all the relevant data to incorporate customer transactions into our system. Its main function is to gather updated information on each client on a daily basis. Customers to include inFew readers

• Omnichannel integration: What customer attributes should I send in the CustomerData field?

  The CustomerData field is the core that allows you to consolidate and maintain relevant customer information in a centralized and updated database. However, an important question arises: What customer attributes should be sent inside the CustomerData field? It is important to note that the specific attributes that are sent in the CustomerData field will be highly dependent on the needs and goals of the business. This is something that they must define together with the marketing area interestFew readers

• Omnichannel Integration: What is the optimal amount of data to send?

  The number of years of data you need to send in the context of omnichannel integration depends largely on the type of industry in which your business operates. Some industries, such as fashion, technology or electronics, have shorter product life cycles and therefore data collected several years ago may not be as relevant to current customer behavior. In these situations, focusing on more recent data may offer better results. On the other hand, some industries, such as insurance or financialFew readers

Transactional service

• What type of origin systems or services are supported by the Icomm transactional service?

  When discussing Transactional Email service support, it's critical to understand what types of origin systems or services can seamlessly integrate with Icomm to take full advantage of its capabilities. First of all, it is important to note that Icomm's transactional service is flexible in terms of integration, which means that it can work harmoniously with various systems and services, as long as they can connect via API or SMTP. Integrations via API: API (Application Programming InSome readers

• Can I connect my Ecommerce platform to the Icomm transactional service?

  Native Integrations Icomm's platform is compatible with several leading Ecommerce platforms in the market, such as Vtex, Shopify, Magento and Prestashop. To connect your platform, you will simply need to modify the access credentials that our team will provide you with once you have registered the service. This seamless integration ensures that all transactional emails are delivered in an efficient and timely manner, providing an exceptional customer experience. Custom PlatformsFew readers

• Transactional service: We sent a proof and did not receive the mail. What happen?

  Sometimes it can happen that when you send a transactional mail test, the recipient does not receive it. In this article, we will address some of the possible causes of this problem and provide solutions to resolve it. Block sender for previous hard bounces One of the most common reasons why transactional mail doesn't reach its recipient is that the sender has been blocked due to previous hard bounce responses. Hard bounces occur when the recipient's mail server permanently rejects a mFew readers

Notification Hub

• Can UTMs be added to Push Notifications?

  By using UTMs (Urchin Tracking Modules), we can track and analyze the performance of Push Notifications sent from the Icomm platform. However, a very common question regarding the configuration of these Push Notifications is: can UTMs be added to these shipments? In this article, we explain the behavior of UTMs in Push Notifications. Automatic sending of Push Notifications and your identification in Google Analytics: Before we dive deeper, it's important to understand how these automated sSome readers

• How many banners can be activated on a website?

  Banners are a powerful tool in the world of digital marketing, as they capture the attention of visitors and provide them with relevant information about promotions, featured products or important events. However, a frequently asked question is: "How many banners can I have on my website?" In this article, we'll provide you with a guide to optimizing your website and ensuring a positive user experience. Less is more: Avoid visual saturation It's tempting to have your website with multiple bSome readers

• What is Linkpage used for?

  Linkpage is a tool that will allow you to organize all your important channels and links in one place, all under a single custom link. If you've ever faced the challenge of sharing multiple links on your social networks or in your email, you know that it can be tedious and unappealing to your audience. With Linkpage, you will be able to solve this problem elegantly and effectively. Personalization for brand consistency One of the main advantages of Linkpage is its ability to customize. YouSome readers

• Why does a Web Push Notifications send have a very high bounce rate?

  At some point, you may encounter a high bounce rate when sending push notifications. This may be due to normal erosion of the push database, since the client has not sent the push database for a considerable time. That percentage of unsubscribe constitutes those that Google informs us that it could not send. In principle, they can be contacts that have unsubscribed, or some that are marked as "gone" (410). These can be subscriptions that cannot be sent anymore, although it does not mean thatSome readers

• What do I need for History to work on my website?

  History is a powerful Icomm tool that allows you to show each of your users a personalized browsing history with the products they have visited on your website. Activation and display of History For the History to start showing on your website, it is necessary for the user to navigate to at least one product within your page. Once the user has visited at least one product, the History tool will be activated and can be viewed in bubble format. The user simply has to click on the bubble to aSome readers

• What is the difference between Last Viewed Pop-up and Browsing History?

  In this article, we'll explore the difference between two key features in the Showcases option of our Notifications Hub: the Last Viewed Pop-up and the Browsing History. Both are valuable tools that allow you to display specific products to your customers based on their browsing behavior on your website. Although they share the function of displaying previously visited products, there are notable differences in the number of products displayed and how they are presented. BrowsiSome readers

• How to further customize Browsing History on Icomm

  The Icomm platform offers the possibility of maximizing the personalization of the Browsing History window. This is possible via the I prefer to upload HTML option in the Appearance section of the History settings. Steps to customize Browsing History on Icomm: Access the History settings: Go to the settings section of your Icomm account and click on "History" to access the settings options. Explore customization options: Once inside the History settings, you will find the AppearSome readers

• How to get subscriptions for the notifications channel?

  The push notification channel is a powerful tool to keep in touch with your users. Getting subscribers to this channel is crucial to ensure that your messages reach the intended audience directly. There are two effective ways to get subscriptions and increase the user base of your notification channel. Via Opt-in The Soft Opt-in will display a pop-up mode once the user enters the site. In this, the user may accept the subscription (as long as he or she is not in incognito or User browsing)Some readers

• What can I configure in the Chat Bubbles?

  Chat Bubbles are a must-have feature on the Icomm platform, as they give users the ability to establish faster and more direct communication with their customers. In this article, we'll show you how to configure these bubbles to take full advantage of this functionality and improve the user experience. 1. Contact Channels At Icomm, we offer you two popular options for contact channels in Chat Bubbles: WhatsApp and Facebook Messenger. You can choose to use only one of them or both, dependinSome readers

• What can be configured in the Exit Pop-up?

  The Exit pop-up is an effective tool to retain visitors trying to leave your website, giving them one last chance to take a desired action before leaving. On the Icomm platform, you will have the possibility to configure various elements of the Exit pop-up to adapt it to your needs and improve its effectiveness.Some readers

• Why aren't notifications reaching a device?

  There are several reasons that can cause notifications to not display on a device: Notifications can be blocked by the user at the operating system level: Operating systems give the user the option to block notification from a particular application. It is worth saying that with this implementation we cannot know said temporary deactivation. Also, some battery saver apps force stopping running apps, which then will not be able to send notifications to the user's device. Device-specificSome readers

• How can I choose where and when to display the banner?

  The use of banners is an effective strategy to capture the attention of your website visitors and promote your important products, services or events. Properly configuring the location and timing of the banner is critical to maximizing its impact and achieving optimal results. In this article, we'll walk you through the steps to choose where and when to display your banner effectively. Configuration of days and hours Within the Configuration sector in Icomm, you will find options to chooseSome readers

• What devices and browsers do Push Notifications reach?

  Push Notifications are messages with value propositions that you can send to the devices of your users who are online and offline, to invite them to return to your site and encourage them to purchase. They can reach mobile devices and computers, depending on which device our user has subscribed from. These notifications are supported on operating systems: Android, Windows and Linux. And in Chrome, Firefox, Opera and Samsung Internet browsers.Few readers

• How often is the Most Popular list updated?

  Every 7 days, the list of the Most Popular showcase is automatically updated. This means that the products that got the most views during the last week will be featured and visible to visitors in the following 7 days. This periodic rotation ensures that your customers are always finding new products that may pique their interest.Few readers

• How does the Most Popular showcase work?

  The "Most Popular" showcase is a powerful tool that Icomm has developed to highlight the most popular products and trends on your site. This functionality comes in the form of a widget that is displayed in a bubble on your page, allowing all your customers to easily access the most requested items by other users. "Most Popular" is easily integrated into your site and activated with a simple click. Once activated, it will automatically start showing the 10 most popular and demanded products on yFew readers

• Good practices for Browsing History in Icomm

  Browsing History is a powerful tool that you can activate on your website to provide your customers with a list of products they have visited and allow them to view their browsing behavior. With the ability to customize this widget, you can tailor it to your needs and offer a more personalized experience for your users. Here are some good practices to maximize its effectiveness: Activate the widget and configure it according to your preferences: Make sure to activate the history widgetFew readers

• Good practices for banners

  Banners are an effective tool to capture the attention of users and promote important offers or messages on your website. However, it is crucial to use them in a strategic and captivating way to avoid clutter and ensure their effectiveness. In this article, we recommend some good practices to create banners that generate interest and improve the user experience. Customize your banners with an interesting value proposition: The first step to creating effective banners is developing a valueFew readers

• How does Retargeting work at Icomm?

  Retargeting is a powerful strategy to re-engage users who have visited a website but have not made a purchase. In the case of the Icomm platform, a retargeting function has been implemented that allows users to send personalized notifications reminding them of those products in which they previously showed interest. Retargeting at Icomm is based on detecting the products that a user has visited on your website. The platform uses criteria such as the product that the user has visited most frequeFew readers

• What does the open rate represent in Web Push?

  The opening rate in Web Push refers to the number of impressions made, that is, it counts the devices in which the push notification could be displayed. In other words, it represents the number of times the notification is displayed on a device's screen. It's important to note that this metric is not related to whether the user viewed or interacted with the notification, but simply whether it was displayed on their device. So, is it equivalent to effective shipments? No, the openingFew readers

• How can I implement Linkpage in physical stores?

  With Linkage, you will be able to generate and provide a QR Code to physically display in your stores or points of sale. By scanning this QR Code, your customers will access a personalized "Linkpage" with relevant and attractive content from your brand. Steps to Implement Linkage in Physical Locations Create your personalized Linkpage Create an attractive and relevant Linkpage from your Icomm account. Visit our article How to create Linkpage in HUB (/en/article/how-to-create-linkpage-inFew readers

• Best Practices for Web Notifications

  We want to provide you with some recommendations that we believe are important when configuring the Push Notifications section: Opt-in configuration When configuring the Opt-in, we suggest that you play with the value proposition that you will make in it, since you can write a title and the message that you want to get your users to decide to subscribe. For example: exclusive offers, discounts, new information, reminders about the product you offer, among others. Last but not least, yoFew readers

• How to abort a send (or send configuration) in Icomm

  Sometimes situations arise where it is necessary to stop a shipment that is already in process. However, this is possible depending on the stage of the shipment and the associated data. When can a shipment be aborted? Status SCHEDULED : In this state it is possible to abort the configuration since the sending is not yet being processed. That is, it is still pending shipment. Status PROCESSING: When a submission is in "PROCESSING" status, it means that internal processing ofFew readers

• Good practices for Linkpage

  By creating a Linkpage, you have the opportunity to organize different links in one place, which improves the user experience and increases the effectiveness of your strategies. In this article, we'll introduce you to some best practices to get the most out of this functionality and get better results. Select the most relevant channels for your site When starting to create your Linkpage, it is essential to identify and select the most important channels that you want to highlight. These canFew readers

• How to add "Most Popular" showcase to the navigation bar of a website?

  "Most Popular" content in the navigation bar of your website can be a great way to provide your visitors with quick and direct access to the most relevant and popular content on your platform. Next, we show you a step by step. Step 1: Access the "Most Popular" settings To get started, log in to your Icomm account and go to the "Most Popular" section. Here, you will find the "Advanced Settings" option located at the bottom of the page. By clicking on this option, you will access the advancedFew readers

• Good practices for the "Most Popular" showcase

  The "Most Popular" showcase is a valuable tool for your site visitors, as it allows them to easily identify the most popular products desired by other customers, which can positively influence their purchasing decisions. Here are some good practices for configuring and maximizing the impact of this functionality on the Icomm platform: 1. Activate and customize the "Most Popular" widget The first step to getting the most out of this widget is to enable it in your site settings. Once active,Few readers

• Why don't they count clicks on a newsletter?

  Sometimes, it is possible that when reviewing the metrics in the Results panel of Icomm, the clicks on a newsletter are not counted. There are several reasons why clicks are not counted correctly. Let's see some of them: Breaking of the UTM of some URL UTM (Urchin Tracking Module) are codes that are added to URLs to track traffic sources and measure campaign performance. If the UTMs are broken, that is, if part of the code is modified or removed, the clicks may not be correctly attrFew readers

• How to further personalize your Exit Pop-Up?

  If you want to take your Exit Pop-Up to the next level and have complete control over its design and content, Icomm offers you the option to "I prefer to upload HTML". To access this feature, follow these steps: Go to the Exit Pop-Up settings in your Icomm account. Scroll to the bottom in the settings window where you will find the option "I prefer to upload HTML" Select this option to enable advanced customization. Upload your own custom HTML code for the Exit Pop-Up. This gives youFew readers

• Can I add subscribers after scheduling a smart send?

  On the Icomm platform, the option to schedule smart sends is a very useful function to optimize the delivery of notifications to your subscribers. However, it is natural to wonder if it is possible to add new subscribers once a smart send has been scheduled. Can subscribers be added after scheduling a smart send? The answer is no. Once you have scheduled a Smart Send on the Icomm platform, you will not be able to add new subscribers to that specific send. Smart Shipments are based on thFew readers

• How can I choose where to show the Exit Pop-up?

  At Icomm, you can choose where and when the Exit Pop-up will be displayed to maximize its impact and get the best results. Next, we will explain how you can configure this functionality. From the Exit Pop-up Settings sector, you will have full control over the days, times and pages on which you want to display the Exit Pop-up. Where the Exit Pop-up will be displayed All Pages: This option wiFew readers

• What are Icomm Push Notifications?

  At Icomm, we have two types of highly effective automatic shipments: Retargeting and User Recovery (Winback). These push notifications are designed to help you maximize your sales without requiring constant manual intervention. Retargeting: Reach your interested customers Retargeting is an essential strategy to reach those users who have shown interest in a product, but have not yet made a purchase or conversion. Our Automated Retargeting feature allows you to maintain constant and relevanFew readers

• How and when the Opt In is displayed

  In Icomm, the Opt In window is displayed from the second page browsed. To avoid premature interruptions and offer a more natural user experience, the Opt In window is not displayed immediately when accessing the site or platform. Instead, it waits until the user has navigated through at least two pages. This allows the user to become familiar with the content and generate a basic level of interest before receiving the subscription proposal. What actions can the user perform in the Opt-in?Few readers

• How does Winback work?

  User Recovery (also known as Winback) is a key functionality in the Icomm platform. Its main objective is to reactivate inactive users and achieve their return to the website. This automated tool sends notifications to those customers who have not visited your site for a certain period of time, and encourages them to interact with you again. The operation of User Recovery is based on a simple but effective set of steps: Identification of inactive users: The Icomm platform monitors the behaFew readers

• How many Exit Pop-ups can I have on my website?

  In Icomm you can create as many Exit pop-ups as you want. This gives you flexibility in your strategies and tailoring your outbound messages based on your specific goals. However, it is essential to maintain a balance and ensure that each pop-up has a clear purpose and a relevant value proposition for your audience. Avoid overlaps between Exit Pop-ups: When you create multiple Exit pop-ups on your website, you should carefully consider the days and times that they will be activated. OverlaFew readers

• Good practices for Exit Pop-up

  Exit pop-ups are a great tool to retain customer attention and provide them with a compelling value proposition before they leave your website. Here are some recommendations Personalize your message: It is essential that you customize the message of your Exit pop-up to fit the needs and interests of your audience. Instead of displaying a generic message, try to offer something relevant and valuable to the visitor. For example, you can provide an exclusive discount, a free gift, or additionFew readers

• How to Add History to Your Website's Navigation Bar

  A common question on Icomm is whether Browsing History can be added to the navigation bar of a website. In this article, we'll explain how you can add this Icomm feature to your site. Step 1: Access the advanced settings of History in Icomm Enter the History option in the Notifications Hub. At the bottom of the settings page, you will find the option of Advanced Settings. Click on it to continue. (https://storage.crisp.chat/users/helpdesk/website/e4b41ef8ae96c800/faqs21wqFew readers

• What is the maximum time that Browsing History is retained on Icomm?

  The maximum time in which the history of products visited in Icomm is retained is unlimited. No matter when your customers have visited your website and browsed the products, all that information will be kept in the History. When a customer visits your website and browses products, Icomm securely and confidentially stores that information in History. There is no established time restriction for the retention of this data. This means that the products that your customers have visited in the paFew readers

• Why can a web push notification have CTOR set to 0?

  When a Web Push notification is opened, it does not always imply that an immediate action will occur, such as clicking the notification or closing it, which can result in a Click-Through Rate (CTOR) of 0. In reality, the simple act of opening the notification means that it has been delivered to the user's device and is ready to be displayed on the screen. However, what happens after that opening can vary depending on different circumstances: One of the common scenarios is when a user sees tFew readers

• Can the Opt in be further customized?

  If you have access to a web developer or designer, you can take your Opt-in to the next level by using HTML code on Icomm. Through the "I prefer to upload HTML" option in the "Opt-in Configuration" section, you can configure the appearance and behavior of both the first Opt-in window (soft opt-in) and the second screen that appears next to browser permissions (hard opt-in). Custom Soft Opt-in: The fFew readers

• Can the banner be further customized?

  The Icomm platform allows you to take your Banner customization to the next level. In this article, we'll show you how to use the "I prefer to upload HTML" option in the Banner settings to get full control over its design and content. Steps to customize your Banner with HTML in Icomm: Access the Banner section in the Notifications Hub Select the Create New option Scroll down the Settings window where you will find the I prefer to upload HTML option. (https://storage.crisp.Few readers

• How many products does the Most Popular listing show?

  In the "Most Popular Products" listing, Icomm uses an intelligent algorithm that analyzes and tracks customer traffic on your website. The system identifies the products that have been viewed the most times in a given period, reflecting the interest and demand of your audience. These products will be displayed in a numbered order from 1 to 10, based on their number of views.Few readers

• What do I need for "Most Popular" to work on my website?

  In order for the Most Popular showcase to work optimally and to be able to detect products effectively, it is essential to ensure that each product listing on your website contains the correct tags. In this article, we'll explain which tags are required and how to use them to get the most out of the feature. Function of the labels in "Most Popular" The "Most Popular" function is based on the analysis of the tags present in the product sheets of your website. These tags provide crucial infoFew readers

• How to Customize Most Popular with HTML on Icomm

  It is very easy to use HTML code to customize the Most Popular display on Icomm. Access the Most Popular window in the Notifications Hub. Enter the Most Popular Settings Scroll down the Settings window to find the option "I prefer to upload HTML" In the "Appearance" tab, you can upload your own custom HTML codeFew readers

• What can I configure in Banner?

  The Banner is an excellent tool to grab the attention of your subscribers and direct them to a specific destination on your website. Through the Banner settings, you will be able to customize its appearance to fit your brand's style and maximize its impact. Banner Position: First of all, you will have the possibility to choose the position in which you want to display your Banner. You can choose to place it at the bottom or top of the website, depending on your preferences and how you wantFew readers

• On which devices and browsers does Web Push work?

  Icomm web push notifications are designed to work across multiple devices, giving users wide coverage to reach their audience. Supported Devices: First, web push notifications are supported by all Android devices, including smartphones and tablets running Android. This means that Icomm users can easily reach Android users via real-time push notifications. In addition, Icomm web push notifications are also compatible with Windows devices. This includes desktop computers, laptops, andFew readers

• How long does it take for a smart push to execute in the Notifications HUB?

  The intelligent delivery of the Notifications Hub in Icomm allows you to determine the best delivery time for each notification. The smart shipping calculation is based on a combination of data and algorithms that take into account different factors. First, the subscription schedule of each user is considered. If a subscriber has signed up at a certain time, they are likely to be more receptive to receiving and reading notifications at that time. In addition, the performance of previous shFew readers

• How does the Exit Pop-up work?

  The exit pop-up is an effective solution that helps retain visitors who are about to leave your website. This tool uses smart technology to detect user behavior and activates a pop-up window right at the moment when the user shows signs of wanting to close the window or tab. Icomm's exit pop-up will be triggered when the user's mouse cursor approaches the close window or tab button, allowing for accurate detection of the user's intent and the opportunity to retain the user before they leave. ThFew readers

• How can I segment my audience in Hub?

  You can segment your audience only for Campaign notifications, according to the previous browsing behavior of your users on your site. You can create a behavior in two ways: From the Behaviors section. For this, you must first go to Push Notifications Behaviors. There you must choose the name of the behavior according to the public you want to reach. In the second step, you will have to apply a filter, which is applied with the “AND” function: only if they are all true, the usFew readers

• Does the Notifications Hub use Cookies?

  Yes, the Notifications Hub uses cookies for various purposes. These cookies allow us to assign each user a unique ID, which helps us to recognize when to show them the Opt-in, a banner or an exit Pop-up, among other elements of the platform. The information collected through these cookies helps us personalize the user experience and provide relevant content. What type of cookies does the Notifications Hub use? In the article What type of cookies does the Notifications HUB use? (/en-us/artFew readers

• How does HUB History work?

  This tool makes available to each of your users their personalized browsing history with the products they visited on your website. It is necessary for the user to browse at least 1 product within your site for this tool to start displaying. It can be available in three formats: Bubble: You only have to activate it so that it begins to appear on your site in the form of a bubble. When the user clicks on it, they will be able toFew readers

• Best Practices for Web Push Notifications

  We want to give you some recommendations that we believe are important when configuring the Push Notifications section: Opt in Configuration When configuring the Opt-in, we suggest that you play with the value proposition that you will make in it, since you can write a title and the message you want to make your users decide to subscribe. For example: exclusive offers, discounts, new information, reminders about the product you offer, among others. Last but not least, you will be ableFew readers

Email automation

• Tools to know the reputation of the sending domain

  Knowing the reputation of the domain is essential to guarantee the delivery of emails. The good news is that there are several tools that allow you to know it. Here we leave you the main ones: Senderbase Senderbase allows you to check the reputation of your email by classifying the IPs as: Good, when there is little to no activity that can be considered a threat, Neutral, means that your IP has acceptable parameters but can be filtered or blocked by an emaiSome readers

• What is domain reputation?

  What is "domain reputation"? One of the most important aspects in email marketing is the reputation of your email as it is the main factor in delivery rates. A bad reputation or lack thereof directly impacts deliverability, causing shipments to miss out on inboxes. But... What is reputation? The reputation consists of a quantitative data tracked by the email providers to, through the domain and/or the sending IP, make a ranking of the senders. Each provider has a different algoSome readers

• Why does the shipment arrive after the scheduled time?

  It is possible that on some occasions the email sent from Icomm reaches the recipients after the time scheduled on the platform. To get a more accurate view of the time the shipment was made, follow these steps: Enter the Results module in Icomm. Click on the number of Sent that appears in the configuration. Doing this will open a new window providing detailed information about the shipment. Click the Sent tab in the popup window. In the column on the left side, you willSome readers

• Is it possible to segment audiences by the geolocation captured by ICOMM?

  The geolocation of the Results module makes it possible to identify from where the newsletters are being opened by the contacts. However, there is one important consideration in relation to Gmail users. Due to the way Gmail handles emails, all emails are opened on their servers, which makes the location for all Gmail users the same. This implies that Icomm does not have precise geolocation information to perform geographic location targeting on Gmail user cases. Given this limitation, it isSome readers

• Why is the automatic flow being sent only once?

  It's important to understand that the automation triggers in Icomm are tied to the pieces of content and not to the submissions themselves. This means that once a user activates a view of a stream, a connection is established between the triggers and the pieces of content, and the possibility of a non-view no longer exists. Why is the stream being sent only once? When a user sets up a post flow on Icomm, each piece of content within the flow is associated with a specific trigger. OnceSome readers

• What if the sending domain is in the blacklist?

  Maintaining a good sending reputation is critical to ensuring email deliverability. However, it can sometimes happen that the sending domain is blacklisted, which can have a significant impact on the ability to send email successfully. In this article, we will explore the implications of being blacklisted and some solutions to address this situation. When a domain is blacklisted, it means that it has been identified as suspicious or unwanted by one or more email providers and/or anti-spam proSome readers

• How to add an extra field to a regular profile already created?

  If you've already generated contact profiles on the Icomm platform, it's important to note that you won't be able to add new fields directly to those profiles. This is because the database is fixed with the existing fields at the time of contact import. However, before importing your contacts, it's a good idea to create a profile structure that includes the necessary fields and the possible ones you might need in the future. In this way, you will be prepared to collect additional information frFew readers

• What happens when there is a tie in the A/B testing results?

  When performing A/B testing on the Icomm platform, two email variants are sent to a representative sample of the database. These variants differ in the subject of the email and the goal is to determine which of the options generates a better response from the recipients. In an ideal scenario, one issue will perform significantly better than the other, allowing for a clear winner. However, in some cases, the performance of both variants can be very similar, leading to a tie in the results. WhenFew readers

• Can I add a profile photo to emails sent with Icomm?

  One of the most recent trends is incorporating profile photos into emails, which can help build trust and recognition in recipients. One of the initiatives in this area is BIMI (Brand Indicators for Message Identification), which seeks to improve the authentication and identification of email messages. BIMI allows brands to display their logo or a verified profile image in supported email clients, which can increase recipient trust. In this sense, Icomm has implemented all the necessary reFew readers

• How to redirect to an email from a newsletter in Icomm

  On the Icomm platform, it is possible to create dynamic and effective interactions with contacts. One of the common questions that arise is whether it is possible to redirect to an email when a contact clicks on a button or part of a piece. The answer is yes! How to redirect to an email in Icomm To redirect to an email from a button or part of a piece on Icomm, we need to use the "mailto:" link. The "mailto:" link allows the contact to click it and automatically opens their device's deFew readers

• How long does it take Icomm to deliver emails?

  It is important to understand that Icomm is in charge of sending the emails to each carrier according to the schedule established on the platform. This schedule can be viewed in the Results module. However, carriers may experience delays in delivering emails to individual contacts. Some reasons behind email delivery delays are as follows: Carrier processing and filtering: In general, emails go through several filtering and verification processes before being delivered to carriers. ThesFew readers

• How email delivery works in Gmail

  Gmail's email deliverability is defined by a number of factors: IP reputation, domain reputation, content reputation, and link reputation. If the reputation of any of the factors mentioned above is bad, the mail might be rejected and will not reach the destination. However, the recipient's preferences also play a fundamental role when it comes to deliverability. As published by the specialized site Word to the wise, the combination of individual preferences and email reputation is what determiFew readers

• Bounce Rate: What is the expected percentage?

  Bounce rate refers to the proportion of emails that are not successfully delivered to recipients. Understanding what the expected bounce rate is and how to keep it within acceptable limits is essential to ensure good practice and avoid hurting the sending domain. Expected bounce rate Ideally, the bounce rate should not exceed 1%. A percentage greater than this value may indicate problems in your database, such as the presence of invalid or outdated email addresses, or the use of data acquiFew readers

• Shipments with broken parts: how to fix it?

  It is possible that, at some point, the recipients of your shipments receive broken parts. This can happen for various reasons. Below we will explain the most common causes and recommendations to reduce these risks. Block structure One of the possible causes of broken pieces is having the wrong block structure. It is important to note that it is not recommended to have a block inside another block, inside another block. This excessive hierarchy can lead to conflicts in the displayFew readers

• Data validation at Icomm: Ensure the quality of your contacts

  Having an accurate and updated contact database is crucial for the good performance of your campaigns. That is why Icomm offers a data validation service, which allows you to qualify and verify the quality of your contacts. Each verified email address can have one of the following results: deliverable, undeliverable, risky, or unknown. In addition to the verification result, you will also receive detailed information about the reason for the verification. It is important to note that this servicFew readers

• Regular, virtual profiles and viral marketing: differences and uses in Icomm

  It is critical to understand the different types of profiles that can be used to effectively segment and target campaigns on the Icomm platform. Among them, the profiles Regular, Virtual and Viral Marketing stand out. In this article, we will explore these definitions and the key differences between them. Regular Profile Regular profiles are the main databases, also known as masterdata, where the largest amount of information about our customers is stored. These profiles contaiFew readers

• How to create a responsive piece on Icomm

  It is essential to ensure that your email pieces look and work correctly on each of the devices. At Icomm, we provide you with an easy-to-use option to create responsive pieces that perfectly adapt to all devices. "Responsive" option in the Editor Within the Icomm platform, you can find the "Responsive" option in the "Multi-column" type block. This option is available at the top right of the "Editor". This feature allows you to design an email piece that automatically adapts to the size oFew readers

• Can fonts be added to Icomm?

  It is not possible to add custom fonts in Icomm. The platform offers the basic fonts that are available on most devices, which means that if you try to use a font that is not on this list, it is very likely that the receiving device does not have that font installed and the part switch to. It is important to note that this limitation is a native feature of the device and is not related to ICOMM itself. Devices can only display the fonts they have installed, and if they don't have a specific fonFew readers

• Can sent newsletters be modified?

  If a newsletter has been sent and you detect errors in the piece, there are some actions you can take to correct them. However, it's important to note that you'll only be able to make edits to images, and they'll only be visible to people who haven't opened the email yet. How to modify images of a newsletter sent in Icomm: Access the image repository in the Icomm editor This repository is where all the images used in your email marketing campaigns are stored. Make the makeover DeleFew readers

• What determines the entry of an email in the different inboxes?

  Icomm does not determine in which inbox the emails sent from its platform are classified. It is the responsibility of the mail providers to classify the emails in the different inboxes. Factors such as sender reputation, email authentication, and message content will be key to increasing the chances of delivery to the primary inbox. To maximize the chances of delivery to the primary inbox, Icomm recommends: Maintain a good sender reputation: Make sure you maintain a strong sendingFew readers

• Why are the selected profiles not compatible with the template?

  A situation that can occur when working with our platform is the incompatibility between the selected profiles and the template used when configuring a shipment. In this case, the following message will be displayed: This is usually due to the presence of a variable or custom field in the selected email piece (newsletter). This means that the content of that field is personalized for each recipient, and thFew readers

• Automation flow: What happens if the end date of the campaign is before the activation time of the trigger?

  Automation flows play a fundamental role in email marketing campaigns. Because of this, it's important to understand how the flow works and what happens if the campaign end date is earlier than the time it takes for the trigger to send. The Automation Flow: An automation flow is a series of automated steps that are triggered when a user meets certain predefined criteria, such as subscribing to a mailing list, opening an email, clicking a link, etc. These flows are designed to interact andFew readers

• Is it possible to include or attach files within a submission?

  Often, the question arises about the possibility of attaching files in email sends, such as images, documents or multimedia files. However, it is important to note that this practice is not allowed in conventional Email Marketing shipments. However, there is a recommended alternative for sharing downloadable content. Attachments in Email Marketing: Attaching files directly to email marketing sends is not a common or recommended practice for a number of reasons. Size and security resFew readers

• Ecommerce element in the editor: what is it for?

  The Ecommerce element is a powerful tool available in the Icomm editor. This element is specifically designed for those users who have integrated their online store with VTEX. Integration with VTEX and Product Tags The Ecommerce element allows you to import product data directly from your online store in VTEX and use it within your newsletters. This means you can include relevant information about your products, such as name, brand, prices, and links, without having to manually copy anFew readers

• What happens if images are removed from the Icomm library?

  When removing images from the Icomm library, it's important to note that these images will no longer be available for use in future email marketing pieces. Newsletters and email templates are code that looks for images in the repository where they should be hosted. Therefore, if an image is removed, there will be no backup to take it from, which can result in a poor viewing experience for subscribers. It's critical to understand that deleted images can also affect active campaigns and pieces alFew readers

• How to create and use inactive and super inactive profiles

  First of all, it is important to understand why we should create inactive and super inactive profiles. The main reason is to maintain the reputation of our domain. Good email marketing practices recommend excluding contacts who have not recently committed to our mailings. Inactive and super inactive contacts are those who did not open our emails in the last 120 days and received at least 5 or 10 emails, respectively. So how can we use these inactive and super inactive profiles? The answer is siFew readers

• Why don't the emails reach the client's corporate email?

  In the case of shipments to recipients with corporate accounts, it is necessary to clarify that the specific policies of some of the corporate mail servers are surely filtering the newsletters. This may be due to its content, its subject, or due to a restriction on the frequency of sending to the same account and/or domain, from a single sender. The policies of the antispam filters of corporate mail servers are sometimes much more restrictive than the standards established by the main transportFew readers

• Can the shipping domain be changed?

  Icomm users may occasionally consider changing the shipping domain associated with their account. However, it is important to note that modifying the domain comes with certain challenges and it is recommended not to do so, except in serious cases where the previous domain has completely lost the trust of the carriers. When is it viable to modify the domain? It is possible to modify the domain on the Icomm platform, as long as the appropriate steps are taken. To do this, the new domain mustFew readers

• Automation flow: How to reactivate a paused campaign?

  On the Icomm platform it is possible to reactivate an automatic sending flow that is paused. Before we get into the details of how to do this, it's important to understand why an automatic send flow might be paused. The reasons can vary, from a manual pause by the user to meeting the end date of the auto-send campaign. How to reactivate a paused sending flow Enter automatic flow AccessFew readers

• Sizes and formats of images suitable for newsletter

  When creating a newsletter in the Icomm editor, it's important to consider the proper formats and sizes to ensure that your images display correctly on all devices and email clients. Here are some guidelines to keep in mind regarding formats, sizes and other aspects related to images in the Icomm editor. Image formats The Icomm platform accepts the following image formats: JPG, PNG and GIF. These formats are widely supported and allow for high-quality visual representation in most email clFew readers

• Why does plain text appear in the email subject line?

  Although it is not very common, on some occasions, the plain text that is placed in the newsletters can appear in the subject of the email, especially in the desktop Gmail box. In the case of Gmail in its desktop version, if the subject of the email is short enough, the description of the first image of the newsletter can be displayed instead of the subject itself. This can lead to a confusing experience for recipients, since the actual subject of the email is not immediately visible.Few readers

• Types of Bounces: tips to minimize them

  Email bounces are a common situation faced by senders of email marketing campaigns. When an email cannot be delivered to the recipient, a bounce occurs. These bounces can be classified into two main categories: Soft bounces: A soft bounce occurs when an email is not delivered due to a temporary problem. For example, the recipient's mailbox may be full or the recipient's email server may be temporarily down. On the Icomm platform, up to 25 soft bounces are allowed per filled box before aFew readers

• Frequency Control vs. Engagement Control in Icomm: Keys and Differences

  In the world of email marketing, it is crucial to implement effective strategies to optimize campaign performance and avoid unwanted practices, such as spam. Icomm offers two key functionalities: sending frequency control and commitment control. Both tools have different but complementary objectives, and understanding their characteristics and differences is essential for a successful email marketing strategy. Delivery Frequency Control Sending frequency control is a feature that allows youFew readers

• How the Tell a Friend option works in Icomm

  The Forward to a Friend option in Icomm allows recipients of an email to easily forward it to other contacts. This feature is enabled when scheduling an email send on the Icomm platform. Upon receiving the email, the recipient will see a Forward to a Friend button or link. By clicking on this button, a form will open that will allow the recipient to enter the data (name, email) of another contact to whom they wish to forward the original email. Icomm will then take care of sending theFew readers

• What is RFM and how is it used in Icomm?

  RFM (Recency, Frequency, Monetary) is an advanced segmentation technique used at Icomm to measure and analyze customer activity. This technique allows you to identify behavioral patterns and classify customers based on three key variables: Recency (R): Measures the time elapsed since the customer's last purchase or interaction with the brand. Frequency (F): Indicates the number of times the customer has made purchases or interactions in a given period. Monetary (M): RepreseFew readers

• CORS: Concept, Solution and Risks in REST API with API Key

  Origin of CORS Error CORS, an acronym for Cross-Origin Resource Sharing, is a mechanism implemented in web browsers to allow the resources of a web page to be requested from a domain other than the one that served the first page. This mechanism is designed to protect the user from malicious attacks that could compromise their data through cross-site requests. The CORS error arises when a web application tries to make a request to an API that is hosted on a different domain than the applicatSome readers

• Best Practice Guide 2024

  General recommendations Base Management: Negativize Inactives and Super Inactives. Carry out partitioned winbacks every 4 months. Reward buyers to buy again. Retrieve non-buyers/unseen. Measure NPS "Share us your opinion" Using survey module Send news through email marketing. Generate leads through FB and then impact with automatic shipments. Integrate via API the registration forms onsite then impact with automaticFew readers

• Icomm meets new Google and Yahoo requirements for bulk senders

  Icomm is aligned with the new requirements for senders that Google and Yahoo have established starting in 2024. These updates are designed to ensure greater authentication and security in the mass sending of emails. All shipments made from the Icomm platform have robust email authentication, including SPF, DKIM, and DMARC. These measures represent the first of the regulations that carriers will require against spam, as they verify the authenticity of the sender, ensuring that emails actuallFew readers

• Database porting guide in Icomm

  The database migration or "porting" process is a crucial step to guarantee correct organization of your contacts on the Icomm platform. This not only makes the transition easier, but is also critical to the domain warm-up process. In this article, we will explain how to structure your data for an efficient and effective migration. Importance of order in database migration Proper organization of your database is essential to start the domain warm-up process. This process helps establishFew readers