Introduction

PrestaShop is an eCommerce platform that allows integration with Icomm to automatically send customer MASTERDATA data to an ICOMMKT profile. The enrichment of the same from information processed from the various purchases made by each of them.

Among these data we can find:

• Date of last purchase
• Days since last purchase
• Date of first purchase
• Days from first purchase
• Products purchased in the last 30, 60, 90, 180, 360, 360 + days
• Categories of Products purchased in the last 30, 60, 90, 180, 360, 360 + days
• Number of purchases made in the last 30, 60, 90, 180, 360, 360 + days
• Amount of purchases made in the last 30, 60, 90, 180, 360, 360 + days
• Average amount of purchases made in the last 30, 60, 90, 180, 360, 360 + days
• RFM of purchases made in the last 30, 60, 90, 180, 360, 360 + days
• Discount codes applied in the last 30, 60, 90, 180, 360, 360 + days.
• Last Purchase Brands
• Last Purchase Categories
• Last Purchase Promo Codes
• RFM_Group
• RFM_Segment

Learn more about RFM fields: What are the RFM_Group and RFM_Segment fields and what are they for?

The native integration process runs every 24 hours, so the data will be reflected with that frequency within the Dashboard [Ecommerce or Omnichannel as appropriate]. The linked [Ecommerce or Omnichannel] profile is updated once a day with the data obtained from the platform of origin up to the time of processing.

The PLUGIN is compatible with Prestashop versions equal to or greater than 1.5.3 of 2014.

Guide for integration

Access the Github URL to download the zip material for the integration.

URL: https://github.com/ICOMMKT/PrestaShopPlugin/releases



Always download the latest version

Search for the Prestashop module



Click on the Modules and services section, located within the same category



Add a new module with the button at the top, in the right margin



When selecting the Add new module option, the corresponding panel will be displayed on the screen to select it



Find the previously downloaded zip file and click Open



You will see a confirmation window for the installation:



Once the installation is confirmed, two fields will be presented to complete:

Complete App KEY and App TOKEN



These fields must be generated on this screen directly. It is not necessary that they contain a certain composition, it is a personal choice.

Once this information is completed, click on Save



Later, these fields must be used to complete the integration in the ICOMMKT panel, so it is recommended to save them in a notepad or file to be able to replicate them later without problems.

Integration into the ICOMM platform continues

Access the Integrations panel found in the Settings menu

Enter the Prestashop option



The configuration screen will open

Fill in the Prestashop account information first



ACCOUNT: corresponds to the URL of the account (web) (include only the first part of the URL, from https:// to the first slash (do not include this slash in the url) as indicated in the image.
Example: https://icommkt.com

AppKEY - Filled with the KEY that was used to set up the integration in step 9.

AppTOKEN - Filled with the TOKEN that was used to set up the integration in step 9.

Select the profile that will store the data of the Prestashop integration
You can select an existing one or generate a new one with the New profile button



The matching of the fields that will be transferred from Prestashop to the ICOMM database will be displayed



Click on Save to finish

Updated on: 07/24/2024